behind the scenes

CrossFit “delivers a fitness that is, by design, broad, general, and inclusive.” There are thousands of CrossFit boxes around the world with everyday athletes numbering in the millions. One of the major components of CrossFit is regularly engaging in Olympic weightlifting. A large percentage of workouts contain some form of Oly lifting, as it’s called.

While strength is a component of progressing as an Oly lifter, technique is critical. Without solid technique, you are robbing yourself of your full potential. With that in mind, check out the above slow motion video of two-time Olympian Chad Vaughn (shot on the Sony FS700) as he performs a clean and jerk lift of 315lbs.

Producer, director and editor Heber Cannon of the CrossFit Media Team was kind enough to give us the rundown on the slow motion shoot with Chad Vaughn. Dig in for the full scoop from Heber below. [click to continue…]

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Time Cover - Bono Gates

Check out the below BTS video for Profoto Master Series with Greg Heisler as he talks his way through the his approach to shooting Bill & Melinda Gates and Bono for the cover of Time’s Person of the Year cover for 2005.

Lots of good pre-production thoughts and then curve ball adjustments once people started arriving on his set. [click to continue…]

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why-do-mcdonalds-burgers-look-so-different-in-adverts

Do you ever see a McDonald’s ad and wonder what those big, thick burgers are made with . . . particularly given the flat burgers you get out of a McDonald’s to-go bag?

It has to be a different kind of meat, buns and toppings, right?

Actually, it’s all about the photography and prepping those same ingredients for the photo shoot. [click to continue…]

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2013 Ford Fusion Ad

Rather than using Photoshop trickery, Ford commissioned master of disguise Liu Bolin to paint cars into the background to convey the message that the new Fusion makes other midsize sedans disappear as part of the 2013 Ford Fusion ad campaign.

Check out the timelapse BTS video below to see how the real world content-aware fill was put together. [click to continue…]

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BTS Setup for Intro Video

by on October 26, 2011

in Learn

PB Intro Video Shoot

Here’s a behind the scenes image of how we shot the PhotoPlus intro sequence (which you can see here).  This is the basic setup for how we shot all the products used in that sequence.  Some setups used a hard light, instead of the scrim.  And then some use an extra light for fill or – in a couple of cases – no fill at all.

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Leica Lens Production

In the below video, Leica gives us a little behind-the-scenes of its lens manufacturing process.  It’s rather amazing how much of the lens is made by hand. [click to continue…]

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