New Sony Full Frame Camera in 2012?

Sony A850 and A900

As Sony continues to tease the coming A700-replacement camera (presumed to be called the A77), rumors are building for a full-frame camera to follow-up the 24.6MP Sony A900 and A850.  Sony Alpha Rumors writes that its “trusted sources” have indicated an “amazing” full frame camera will be available from Sony in 2012.

Additional comments suggest that the full frame camera will use the translucent mirror technology found in the Sony A33 and A55.  Of course, the new A77 model will feature the translucent mirror; however, putting a full frame sensor behind the translucent mirror will be a first for Sony.  Given the recent developments with Sony’s SLT models, we should expect the coming full frame model to also capture at least 1080p HD video using AVCHD compression.

[Sony Alpha Rumors]

Sony Alpha Instant Rebates

Sony has a number of Alpha models (both DSLR and NEX) on special through March 5, 2011.  Most of the instant rebates are $50 off and include the new Sony A33 and NEX-3.  Additionally, the A900 has a $200 instant rebate; however, those are apparently in short supply at the moment.

See the full list of available Sony instant rebates over here at B&H Photo.

Sony A900 USB Flash Drive

Not to be outdone by the Canon 5D Mark II USB flash drive, there’s now a replica of a Sony A900 as a USB flash drive.  MICgadget.com says they will set you back about $29 USD in China for 4GB of storage, but I haven’t found any retailers that’ll ship these to the US yet.

Let us know in the comments if you find these for sale.

(UPDATE: Tracked down, and available here for $19. Thanks Phil.)

[via MICgadget]

Sony Booth Tour at PMA 2010

Sony Booth Tour at PMA 2010

Can’t make it to PMA 2010 to check out the new Sony DSLRs and Cyber-shot cameras?  That’s ok.  In the condensed 10-minute video below, you can see what Sony had on display at PMA. [Read more...]

Sony A850 Hands-On Review


The Sony A850 has no differences from the flagship Sony A900 besides a slower rate of fire, a slightly smaller viewfinder and $700. For the money, it is the best bang-for-your buck value out there right now for full frame photographers. Put some nice Minolta or Zeiss glass in front of that sensor and you’ll begin to see some very nice results. During my hands-on time, I noticed some other slight differences in handling.

[Read more...]

Sony Announces Pro Photographer Program

Sony has jumped on the bandwagon of offering something a little more special to pros, although we don’t know exactly what this is just yet.  As you may be aware, Nikon and Canon are already on this wagon with NPS and CPS, respectively. (Canon’s relaunching its program afresh in 2009.)  Stay tuned for updates on Sony’s pro photographer program as they develop. [Read more...]

Sony A900 Announcement on Sept. 9 [NOT Sept. 3]

A tipster, who wishes to keep his identity confidential, passed along that he recently received word from Sony that the Sony A900 will be announced worldwide on September 9th. That’s next Tuesday folks.

While it may seem like we’re all over the place on announcement dates, I feel pretty good about this info, as opposed to yesterday’s rumor of a 9/3 announcement.  He emailed me directly with the info, which he says comes directly from Sony.  Additionally, he’s provided solid info in the past.  I will honor his request to remain confidential, but I thought you should know why I feel good about his info.

Expect to see lots more A900 coverage as we approach Photokina 2008.

For more on the Sony A900 flagship DSLR, stay tuned to Photography Bay’s Sony A900 page.

Sony Announcement on August 14

Photoclub Alpha has confirmed that Sony will be announcing an “exciting digital camera” on August 14.

They go on to say that they don’t think this will be the announcement for the Sony A900 and expect it to come closer to Photokina at “an international Sony Alpha press trip on Sept 9/10th to Edinburgh.”

No other word on what the “exciting digital camera” for August 14 could be. It’s just a little over a week though, so we’ll probably see some more leaks and hints. Stay tuned and we’ll keep you posted when more is known.

Sony A900 and Zeiss Lens Updates

The Sony A900 has been officially unveiled. See Photography Bay’s Sony A900 Announcement and Sony A900 Reviews and Resources for more info.

We all know that Sony’s flagship, the A900, will be announced at or around Photokina in August. Other than the announcement time frame, info has been hard to come by. Sony has been short on further details about the A900 since it announced the 24 megapixel sensor at PMA in January of this year. A big question that photographers seem to have surrounding the announcement of new, cutting edge cameras relates to their actual release date. Sometimes it can take quite a while for the camera to actually hit store shelves, which can be quite frustrating.

With that in mind, I recently received some info from a source, who wishes to remain anonymous, regarding the availability of the upcoming A900 and new Zeiss lenses.

First, the A900 will be available for purchase around the end of September or first of October.

In addition to the A900, we can expect at least 2 new Zeiss lenses:

  1. Zeiss 16-35mm f/2.8
  2. Zeiss 35mm f/1.4

Many Sony Alpha users have been begging for more high quality primes, so the Zeiss 35mm f/1.4 should fit the bill just fine. Additionally, it’s nice to see the 16-35mm zoom in Zeiss glass for those wide angles on the new full frame 24 MP sensor. At 24 megapixels, the A900 is going to need some high quality glass to make full use of all those pixels.

Finally, the price should be very competitive compared to the other DSLRs in the range of the A900. This adds a little more credibility to the previous rumors regarding the A900′s sub-$2000 price point.

For more on the Sony A900 flagship DSLR, stay tuned to Photography Bay’s Sony A900 page.