New Sony Full Frame Camera in 2012?

Sony A850 and A900

As Sony continues to tease the coming A700-replacement camera (presumed to be called the A77), rumors are building for a full-frame camera to follow-up the 24.6MP Sony A900 and A850.  Sony Alpha Rumors writes that its “trusted sources” have indicated an “amazing” full frame camera will be available from Sony in 2012.

Additional comments suggest that the full frame camera will use the translucent mirror technology found in the Sony A33 and A55.  Of course, the new A77 model will feature the translucent mirror; however, putting a full frame sensor behind the translucent mirror will be a first for Sony.  Given the recent developments with Sony’s SLT models, we should expect the coming full frame model to also capture at least 1080p HD video using AVCHD compression.

[Sony Alpha Rumors]

Sony A77 Price and Features: Soapbox Edition

In the recent post about the Sony A77 prototype camera on display at CP+, Chris left a comment asking about the price of the new camera, which is due to be released later this year.

So far, Sony hasn’t revealed the price point for this new camera.  However, we do know a few things about the A700 successor. [Read more...]

Sony Reveals More About A700 Replacement, Coming Mid-2011

Sony has taken every opportunity over the past year or so to tease an A700 replacement.  Such is the case again this week at CP+ in Japan.

In this case, however, Sony managed to give an idea of when it would be available.  The yet un-named model that will replace the A700’s position in the Sony Alpha lineup will be available “mid-2011″ according to the official word from Sony at CP+.

In addition to the new A700 successor, Sony is developing a new standard kit lens and a new hot shoe flash to pair with the prosumer camera.  As we have already learned, the Sony prosumer model will feature Sony’s Translucent Mirror Technology (as found in the A55 and A33).  The prosumer model, rumored to be called the A77, will also capture AVCHD in full 1920 x 1080 resolution.  The camera will also feature an APS-C format sensor.

Sony A77 with 24MP Sensor

Sony A700 Replacement

A new rumor puts a prosumer Sony A77 SLT in the pipeline for next year.  Sony Alpha Rumors received word that the new Sony A77 will feature a 24-megapixel APS-C sensor and still maintain noise control on as good as or better than Sony’s current crop of APS-C cameras in the 14-16MP range.  The Sony A77 should have the same translucent mirror technology as found in the recently released Sony A55 and A33.

This looks to be the Sony A700 replacement that everyone has been waiting for (like, forever) and should offer 1080p and 720p video capture in AVCHD format.

[via SonyAlphaRumors]

Sony Booth Tour at PMA 2010

Sony Booth Tour at PMA 2010

Can’t make it to PMA 2010 to check out the new Sony DSLRs and Cyber-shot cameras?  That’s ok.  In the condensed 10-minute video below, you can see what Sony had on display at PMA. [Read more...]