Sony Lens Roadmap Shows Full Frame Commitment

Sony Lens Roadmap 9.15.14 700

One of the few criticisms Sony’s A7 series receives is that there are not many native lenses available for the full frame cameras. Well, Sony is aiming to remedy some of that criticism by aggressively building out its full frame lens line in 2015.

In a new lens roadmap, Sony highlights its short term goal of 20 lenses in its FE line (that’s full frame E-mount lenses). I suspect we could start seeing these lenses launching as early as January 2015 at CES.


Zeiss Loxia 50mm and 35mm Full Frame Lenses for Sony E-Mount Unveiled


Zeiss has launched a new line of lenses for the Sony full frame E-mount, which currently includes the A7, A7R and A7S models. The two lenses launching the Sony E-mount are the Zeiss Loxia 35mm f/2 Biogon T* and the Zeiss Loxia 50mm f/2 Planar T*, which are priced at $1299 and $949, respectively. Check them out here at B&H Photo.

LockPort HDMI Adapters for GH4 and A7 Series

LockPort GH4

PrimeCircle has unveiled a pair of new HDMI port protectors for the Panasonic GH4 and the Sony A7 Series.

The LockPort line is already available for the Canon 5D Mark III, 7D, Nikon D800 and Blackmagic Pocket Cinema Camera lines. The LockPort A7 and LockPort GH4 models provide a universal clamp and smart micro to full-size HDMI adapter. [Read more…]

The Sony a7/a7R: The Unofficial Quintessential Guide – New Book

Sony A7 and A7R Guide Book

The Sony a7/a7R: The Unofficial Quintessential Guide is a new book from photographers Dr. Brian Matsumoto and Carol F. Foullard.

All features of the a7 and a7R are covered, including automatic stitching to create panoramas, and multi-shot noise reduction that allows the use of extremely high ISOs. This book guides the photographer in using both the camera’s automated features and manual controls to take photographs that are a unique reflection of his or her creative personality.

The Sony a7/a7R: The Unofficial Quintessential Guide retails for $39.95; however, it is currently available for $28.03 on