Sony has a new trade-in program for its A9 and A7 models with up to $500 off the A9 and $300 off the A7 models. Essentially, you trade in a working DSLR or mirrorless camera and get the discount applied toward a Sony full frame mirrorless camera. Complete details and a walkthrough of the process available here at B&H Photo.
I’ve gone on and on about Canon’s need to enter the full frame mirrorless market. While some of its more recent mirrorless cameras are intriguing, we aren’t going to take Canon seriously until it comes out with a camera that can actually go head-to-head with the Sony A7 line. [Read more…]
Sony just launched a pair of new wide-angle zooms that continue to build out the full frame E-mount line:
Priced at $2199 and $1699, respectively, these new wide zooms are pro lenses that mirror what Canon and Nikon have done in their lens lines. As Sony continues to grow its market share with its E-mount line of mirrorless cameras, expect this trend to continue. [Read more…]
Sony has another round of big trade-in bonuses for the A7 II, A7R II and A7S II cameras through April 1, 2017. You can trade an old DSLR or lens in for credit toward a Sony camera or lens and get up to $480 in bonuses on top of the trade value.
B&H has a dedicated page set up so you can select the Sony camera and/or lens you want, then choose your gear to trade in and get your instant rebate and trade-in bonus all at once. For example, the A7R II retails for $3198 and has a $300 instant rebate and $480 trade-in bonus for a $2,418 price before counting the value of your trade-in equipment.
Check out all of the options here at B&H Photo.
Along with the killer new Sony A6300 announced today, Sony also introduced its new flagship G Master line of lenses with full frame coverage on Sony E-mount cameras. The new lenses include:
- FE 24-70mm f/2.8 GM ($2200)
- FE 85mm f/1.4 GM ($1800)
- FE 70-200mm f/2.8 GM OSS (price TBD)
- 1.4x Teleconverter – SEL14TC (price TBD)
- 2x Teleconverter – SEL20TC (price TBD)
This new trio looks like the perfect start for premium professional lenses on the Sony A7 Series. At least for the specs, the lenses appear to compete with professional lenses from Canon and Nikon.
The FE 24-70mm f/2.8 features a 9-blade aperture, while both the FE 85mm f/1.4 GM and FE 70-200mm f/2.8 GM OSS lenses feature an 11-blade aperture. The teleconverters are limited to compatibility with the 70-200mm f/2.8 GM OSS lens for now; however, I expect that compatibility to grow as Sony expands its G Master product line.
The FE 24-70mm f/2.8 and FE 85mm f/1.4 lenses will be available in March, while the FE 70-200mm f/2.8 lens and the teleconverters will ship in May. Check out the close-up photos and press release below. [Read more…]
Last week, I wrote about how Sony should build an A7 camera with a Canon EF mount. The premise behind the post was about Sony gaining market share and continuing to make bold moves. It’s a bit of a pipe dream but, holy crap, would that shake up the market.
Above is another one of the cool tech displays from Sony’s booth at CES. It shows the sensor size comparison for Sony cameras starting with a compact camera with a 1/2.3″ sensor on the right side and moving up to a full frame size sensor on the left side.
As many of you know, the full frame Sony 35mm sensor is found in the Sony A7 Series and the A99 SLT camera. The APS-C sensor is found in cameras like the Sony A6000 and A5100. Sony is using the CX Format nomenclature for 1″ sensors like what is found in the Sony RX100 and RX10.