Sony A7 & A7R Trade-In Program is Back

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Adorama is currently offering big trade-in bonuses for purchases of the Sony A7 or A7R. The deal is that you can purchase a Sony A7 or A7R and send Adorama your DSLR camera of any make or model and receive the following trade-in bonus:

  • $345 bonus towards the purchase of a Sony a7R
  • $300 bonus towards the purchase of a Sony a7 Kit
  • $255 bonus towards the purchase of a Sony a7 Body

More details here at Adorama.

Sony 50MP Full Frame Sensors Coming in 2015…

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New rumors suggest that Sony is primed to launch a 50MP-ish (some sources say 46MP) full frame camera in early 2015. Sony’s 36MP full frame A7R has been highly regarded for its image quality and affordable price. Likewise, the 36MP Sony sensor has been put to good use in the Nikon D810 and D800 models. [Read more...]

Sony Lens Roadmap Shows Full Frame Commitment

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One of the few criticisms Sony’s A7 series receives is that there are not many native lenses available for the full frame cameras. Well, Sony is aiming to remedy some of that criticism by aggressively building out its full frame lens line in 2015.

In a new lens roadmap, Sony highlights its short term goal of 20 lenses in its FE line (that’s full frame E-mount lenses). I suspect we could start seeing these lenses launching as early as January 2015 at CES.

Zeiss Loxia 50mm and 35mm Full Frame Lenses for Sony E-Mount Unveiled

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Zeiss has launched a new line of lenses for the Sony full frame E-mount, which currently includes the A7, A7R and A7S models. The two lenses launching the Sony E-mount are the Zeiss Loxia 35mm f/2 Biogon T* and the Zeiss Loxia 50mm f/2 Planar T*, which are priced at $1299 and $949, respectively. Check them out here at B&H Photo.

$200 Off Sony A7 and A7R – Deal Alert

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The Sony A7 and A7R are currently available for $200 off. The Sony A7 body is available for $1498 (reg. $1698), while the A7 with 28-70mm OSS kit lens is $1798.

The Sony A7R is available for $2098.99 (reg. $2298.99).

All of these deals include a free SanDisk Extreme 32GB SDHC card and a Vello Hand Grip, as well as 4% rewards and free expedited shipping. Check out all of the Sony A7-Series deals here at B&H Photo.