A7

Sony has posted sample footage from the new A7s on YouTube in full 4K resolution. Not that many people have a monitor to view it in full 4K resolution, but it’s there nonetheless. Of course, you can still get a great impression of the camera from the full HD version.

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Sony A7R-2

Sony is rumored to be launched a new A7s mirrorless camera this Sunday at its NAB 2014 press conference, which kicks off at 5pm EDT. The camera is believed to feature the same body and design as the current A7 and A7R cameras.

The big new feature the A7s adds, however, is 4K video capture. [click to continue…]

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Sony A7 & A7R Review

by on March 25, 2014

in Sony

Sony A7R-4

The Sony E-mount system has matured over the past few years and Sony has chosen to retire the NEX branding and consolidate all of its interchangeable lens cameras under the Alpha brand name with a designation only of whether they are A-mount or E-mount cameras.

The A-mount cameras are more traditional DSLR cameras, currently comprised of cameras using Sony translucent mirror technology. The E-mount cameras are mirrorless cameras and are a generally more compact design.

The Sony A7R and A7 mirrorless cameras are the culmination of the NEX system, which brought about the E-mount. With the new A7 line we finally have affordable, full frame cameras. [click to continue…]

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Sony NEX-A7r

Adorama is showcasing what looks like a great trade-in deal for those interested in the new Sony A7 and A7R models. In addition to a $300 instant trade-in credit, Adorama is also offering a $50 gift card and 4% rewards on A7 and A7R purchases.

Here’s how the trade-in credit works: [click to continue…]

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Sony A7R-4

B&H has several new instant rebate deals on the Sony A7 and A7R cameras.

You can get a $200 instant rebate when purchasing certain lenses with the A7 or A7R. Just click the “Buy together and save” link on the product pages for a list of qualifying lenses.

Additionally, you can save up to $650 if you buy the A7 or A7R bundles with an extra lens and the Sony HVL-F60M flash. Check out all of the bundles here at B&H Photo.

You also get the Sony A7 kit with the HVL-F60M flash at $450 off.

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One of the things I wanted to do during my review of the Sony A7 and A7R was to put the video features through their paces. With the help of my uncharacteristically cooperative kids, I shot the above short, Nerfed, in a few hours using only the Sony A7 and A7R (along with a couple of shots with the GoPro Hero3 that were necessary for the plot). After using these cameras for this fun project and in other ways over the past few weeks, Sony makes a great case for its next generation of full frame cameras. [click to continue…]

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