Sony A55 and A33 Announced

The Sony A55 and A33 are two new cameras that benefit from Translucent Mirror Technology (as Sony calls it), whereby the mirror does not move during video or image capture.  This translucent mirror allows the A55 and A33 to continuously focus using the cameras’ fast “phase detection” AF sensors.

The A55 is capable of capturing up to 10 frames per second, while the A33 weighs in at 7 frames per second.  Both cameras feature Sony’s Exmor APS HD CMOS sensors – 16.2MP for the A55 and 14.2 for the A33.

The cameras also feature a 3-inch 921k dot resolution LCD and a 100% coverage electronic viewfinder at 1.1x magnification.  Because of the new translucent mirror technology, the A33 and A55 allow the use of the eye-level viewfinder while recording video – something no other DSLR has managed to do yet.  Additionally, those looking forward to the film-making potential of these new cameras will appreciate the ability to add external mics via a 3.5mm mic-in port.

Sony A55 and A33 Key Specs

  • 16.2MP (A55) and 14.2MP (A33)
  • 3″ Vari-angle LCD (921k dot resolution)
  • 100% Coverage EVF (1.15M dot resolution)
  • 1920 x 1080 at 60i Video Capture
  • ISO 100-12800
  • Auto HDR
  • Sweep Panorama
  • Built-in GPS (A55 only)
  • Memory Stick / SDXC Compatibility

The Sony A55 should be available in October at an initial retail price of $750 for body only.  Check availability on

The Sony A33 should be available in September at an initial retail price of $650 for body only. Check availability on

More details in the press release below. [Read more…]

Sony A33 and A55 Promo Images Leak Out

It looks like the Sony A55 and A33 have leaked out into the open via a Chinese forum. Recall that the Sony A55 and A33 are rumored to be just two of four DSLRs that are impending release (the other two being the A560 and A580), all of which supposedly will feature the ability to capture AVCHD movie footage.

As you will see in the following images, the swivel LCD looks to remedy one of the features that I have taken issue with in previous Sony DSLR models – that being the ability to move the LCD when shooting in portrait orientation.

Check out the rest of the images below. [Read more…]