Sony A35 and NEX-C3 Announcement on June 3

It looks like the über-leaky new Sony cameras will be showing up in a couple of weeks if Photo Rumors‘ sources are right.  June 3 is the slated date for the new A35 SLT camera, which replaces the Sony A33.

Alongside the new SLT (translucent mirror camera), Sony is expected to launch its next NEX camera – the Sony NEX-C3, which sports an articulating LCD and a tiny body.  The new (and also leaky) 30mm f/3.5 E-mount lens and NEX flash should debut on June 3 as well.

Check out the leaked pics of the new Sony gear below. [Read more...]

Sony Alpha Instant Rebates

Sony has a number of Alpha models (both DSLR and NEX) on special through March 5, 2011.  Most of the instant rebates are $50 off and include the new Sony A33 and NEX-3.  Additionally, the A900 has a $200 instant rebate; however, those are apparently in short supply at the moment.

See the full list of available Sony instant rebates over here at B&H Photo.

Sony A77 with 24MP Sensor

Sony A700 Replacement

A new rumor puts a prosumer Sony A77 SLT in the pipeline for next year.  Sony Alpha Rumors received word that the new Sony A77 will feature a 24-megapixel APS-C sensor and still maintain noise control on as good as or better than Sony’s current crop of APS-C cameras in the 14-16MP range.  The Sony A77 should have the same translucent mirror technology as found in the recently released Sony A55 and A33.

This looks to be the Sony A700 replacement that everyone has been waiting for (like, forever) and should offer 1080p and 720p video capture in AVCHD format.

[via SonyAlphaRumors]

Sony A55 and A33 Overheating Problems

Sony has issued a statement concerning an overheating issue with the new Sony A55 and A33 translucent mirror cameras.

The problem arises from the CMOS sensor overheating in certain temperature ranges.  Sony has put together a chart that provides an idea of max recording times under certain environmental conditions.  You can check it out below. [Read more...]

Sony A55 and A33 Announced

The Sony A55 and A33 are two new cameras that benefit from Translucent Mirror Technology (as Sony calls it), whereby the mirror does not move during video or image capture.  This translucent mirror allows the A55 and A33 to continuously focus using the cameras’ fast “phase detection” AF sensors.

The A55 is capable of capturing up to 10 frames per second, while the A33 weighs in at 7 frames per second.  Both cameras feature Sony’s Exmor APS HD CMOS sensors – 16.2MP for the A55 and 14.2 for the A33.

The cameras also feature a 3-inch 921k dot resolution LCD and a 100% coverage electronic viewfinder at 1.1x magnification.  Because of the new translucent mirror technology, the A33 and A55 allow the use of the eye-level viewfinder while recording video – something no other DSLR has managed to do yet.  Additionally, those looking forward to the film-making potential of these new cameras will appreciate the ability to add external mics via a 3.5mm mic-in port.

Sony A55 and A33 Key Specs

  • 16.2MP (A55) and 14.2MP (A33)
  • 3″ Vari-angle LCD (921k dot resolution)
  • 100% Coverage EVF (1.15M dot resolution)
  • 1920 x 1080 at 60i Video Capture
  • ISO 100-12800
  • Auto HDR
  • Sweep Panorama
  • Built-in GPS (A55 only)
  • Memory Stick / SDXC Compatibility

The Sony A55 should be available in October at an initial retail price of $750 for body only.  Check availability on

The Sony A33 should be available in September at an initial retail price of $650 for body only. Check availability on

More details in the press release below. [Read more...]

Sony A33 and A55 Promo Images Leak Out

It looks like the Sony A55 and A33 have leaked out into the open via a Chinese forum. Recall that the Sony A55 and A33 are rumored to be just two of four DSLRs that are impending release (the other two being the A560 and A580), all of which supposedly will feature the ability to capture AVCHD movie footage.

As you will see in the following images, the swivel LCD looks to remedy one of the features that I have taken issue with in previous Sony DSLR models – that being the ability to move the LCD when shooting in portrait orientation.

Check out the rest of the images below. [Read more...]