
The new Pentax D FA 645 Macro 90mm F2.8 ED AW SR lens is designed for Pentax’s 645D medium format camera. The 90mm lens offers an equivalent focal length of 71mm compared to a standard full frame camera.
The macro capabilities of this new lens offers a maximum magnification of 0.5x. The D FA 90mm lens features Pentax’s new HD coating for higher light transmittance and reduced reflection. Additionally, the lens offers built-in Shake Reduction for up to 3.5 stops of compensation.
The Pentax D FA 645 Macro 90mm F2.8 ED AW SR will retail for $4499.95. Check availability here at B&H Photo.

The 40MP medium format Pentax 645D recently got a price drop from $9,995 to $8,795, which puts it even closer to the high-end 35mm DSLR range (see, e.g., Canon 1D X at $6,800 and Nikon D4 at $6,000).
Some retailers have already updated their list pricing to reflect the price drop (Adorama), while others have not (B&H Photo). Expect the pricing to go into effect at all Pentax retailers soon.

Pentax has launched a new 25mm lens for its 645D medium format camera. The new 25mm f/4 lens offers a full frame focal length equivalent to 19.5mm. The new lens retails for $5,000 and should be available this month at B&H Photo and other Pentax retailers.
More details in the full press release below. [click to continue…]

Below you will find this week’s firmware updates. Hit the manufacturer website links for more details and download instructions for the firmware. [click to continue…]

Pentax has announced the O-GPS1, which is an add-on GPS unit for the K-5, K-r and 645D. The O-GPS1 makes it possible to embed location info into image files. [click to continue…]

Below you will find this week’s firmware updates. Hit the manufacturer website links for more details and download instructions for the firmware. [click to continue…]