Before the 5D Mark III was released, we heard rumors that the camera would feature 4K video. Of course, that seems silly now given Canon’s conservative approach in releasing new DSLRs and video products in recent years. And in the Twilight Zone of the camera industry we live in now, Canon is the one that started this whole HDSLR craze after all with a groundbreaking product in the 5D Mark II.
Of course, Canon didn’t know what it had with the 5D Mark II. Canon would have almost certainly neutered it or rebranding the model with a much higher price tag if it knew that it would be the catalyst to the democratization of filmmaking.
The 5D Mark III was released as a very solid camera and a proper successor to the 5D Mark II. Great low light performance, much better AF and a respectable upgrade in the video department. However, it wasn’t groundbreaking. It was a calculated, incremental upgrade. It was solid and it was safe.
In the mean time, Canon has released a series of EOS Cinema cameras geared toward the professional filmmaking and video industry. The C100 currently runs about $5000, while the top-end C500 runs $20,000.
Canon and the 4K Dilemma
If you want to shoot 4K with a Canon camera, [Read more...]