New Canon EF 50mm f/1.4 IS Lens Coming Soon?

The Canon EF 50mm f/1.4 USM has been around for a long time; however, new rumors point to a possible replacement with Image Stabilization coming in the near future.  A rumored price point of $799 has been suggested (compare to $339 for the current version with rebates).

Additionally, pricing of $849 for the rumored Canon EF 24-70mm f/4L IS lens has been thrown out as well.

Which lens do you want to see more?

[via Canon Rumors]

Leica APO-Summicron-M 50mm F/2 ASPH

APO-Summicron-M 50mm f2

Leica has introduced the a new 50mm M-mount lens, the APO-Summicron-M 50mm F/2 ASPH.

The new lens should be available in July 2012 for $7495.

More details in the press release below. [Read more...]

Nikon AF-S 50mm f/1.8G Launches, Priced at $220

We have been waiting for this news since Nikon posted its new AF-S 50mm lens on its website and then removed it last week.  Finally, the lens has been officially unveiled (permanently this time) and it’s got a decent price point of $220.  All I can say is that it’s about time!

The Nikon AF-S 50mm f/1.8 lens should be available beginning on June 16, 2011.  You can watch for availability on Amazon (update: pre-order up on Amazon), B&H Photo and Adorama.

More details in the official press release from Nikon below. [Read more...]

Nikon AF-S 50mm f/1.8G Lens . . . It’s About Time!

If there has ever been demand for a company to produce a single lens, it’s the Nikon AF-S 50mm f/1.8 lens.  Ever since the Nikon D40 came out (with it’s lack of AF motor), Nikon users have been clamoring for something to replace the staple 50mm f/1.8D lens.  Heck, I even wrote an open letter to Nikon last year pleading for this lens with a built-in AF motor.

And, finally, it appears that they have. [Read more...]

Project 10-50

Interesting in shaking things up in your photography? How about shaking things up by using a single, 50mm lens for a year?

That’s what Project 10-50 is all about – “making pictures of the year 2010 with the use of 50mm prime lenses only.”

It doesn’t matter the brand of your camera or the model of your lens – so long as it’s 50mm in length.  And, we’re big fans of the 50mm lenses.

Here’s the pitch from the Project 10-50 crew to you:

We’ve just started a new initiative: Project 10-50.

It’s all about photographing with nothing but 50mm prime lenses – one year long: 2010 (hence 10-50 …).

Any brand camera or lens will do – as long as it’s a 50mm prime only. Besides beautiful stunning pictures we’re looking for something to learn from eachother as well.  So every picture posted has to contain the EXIF data and if possible ‘the story’ behind it. We want to read how people had to ‘work’ to ‘make’ the picture instead of just ‘taking’ it with a comfortable super-dooper-zoom lens.

The word is starting to spread already and people are starting to join.

Will you help us making it a little bigger too?

Learn more at