Canon 24-70mm f/4L IS USM Dropped to $1,299… Is it still too much?

Canon 24-70mm f4

The Canon 24-70mm f/4L IS USM appears to have received another $100 price drop. It was originally selling for $1,499 until it received a $100 price drop earlier this month. Now, it is showing up for $1,299 here at B&H Photo.

I suspect that Canon has had a hard time moving these at $1,500 a pop when the long-time favorite EF 24-105mm f/4L IS zoom is available for $1,149 retail and they’re always available refurbished for under $1000. In fact, right now, the Canon Store has a sale on refurb 24-105mm units at under $800. [Read more...]

Tamron SP 24-70mm f/2.8 Di USD Lens for Sony Alpha Cameras Now In Stock

Tamron 24-70mm

The Tamron SP 24-70mm f/2.8 Di USD lens for Sony Alpha mount is now shipping. Interestingly, the lens carries the same $1299 price tag for the Sony Alpha version even though it does not offer the Vibration Compensation function feature found in the Canon and Nikon versions.

(For those unfamiliar with Sony Alpha cameras, they feature sensor-based image stabilization and, therefore, do not require a lens-based image stabilization function.)

You can find the Tamron SP 24-70mm f/2.8 Di USD lens for Sony Alpha mount here at B&H Photo.

Canon EF 24-70mm f/2.8L IS “Unicorn” Lens in the Works?

Canon 24-70mm f/2.8L IS Rumors

For the better part of a decade, there have been rumors and wishes spread around the interwebs for a 24-70mm f/2.8 IS lens to come about from Canon. Recently, we’ve seen Tamron introduce such a lens that is available for Canon DSLRs. Despite its positive reception, it’s still not a Canon L lens.

A lot of Canon shooters figured all hope was lost when Canon introduced the EF 24-70mm f/4L IS lens earlier this Fall. For many, this was not the lens they were hoping for and the 24-70mm f/2.8 lens with Image Stabilization seemed like a pipe dream even more than before.

However, new rumors of the EF 24-70mm f/2.8L IS lens point to an actual announcement in the next 18 months – most likely around the end of next year. Canon Rumors reports that two sources have confirmed the lens’ existence and that it really will make it to market.

Is the EF 24-70mm f/2.8L IS lens the one you’ve been waiting for? What are you willing to pay for it? (BTW, my guess would be that it retails just south of $3k given the $2300 retail of the current non-IS version.)