Uniquely-shaped Sigma Quattro APS-C Cameras Unveiled | News | Forum
Today's on the go photographer wants a modular system, like the sony approach. They embrace rather than alienate: Use your existing lens line(with appropriate adapter) on any of the NEX line, or the new Alpha line replacing it and you are good to go. Compelling a photographer to have to buy all three must mean they aim to sell them for under $1,000 or so. Otherwise, they might look to wide to carry.
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