JVC has a new action cam to compete with GoPro.  It's the JVC GC-XA1 Adixxion.

It features 1080/30p and 720/60p video capture, a 1.5" LCD and a 5x zoom.  It will also capture 5MP still images and includes built-in Wi-Fi and a wireless smartphone link.

The camera should be available in August for $350.  Check availability at B&H Photo.

See JVC's teaser video below.