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Hasselblad Launching Its First Retail Store in Tokyo This Week
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September 12, 2013
10:58 am
Eric Reagan
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Hasselblad-Store_1

Hasselblad is opening the doors to its first retail store this week on September 14. The store is located in Tokyo, Japan adjacent to Hasselblad Japan offices in an area that features trendy fashion boutiques.

This is the first time that Hasselblad has ever offered direct sales in store in…

September 12, 2013
11:48 am
Michael
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No surprise to me! Why invest in professional r&d for the working photographer if you can drop a boutique store in a boutique city selling boutique cameras. My days shooting with Hasselblad came to an end seven years ago strictly out of necessity. I found myself having to keep up delirious and anxious clients demanding for digital commercial work turn-around while competing with a whole new generation of photographer "want-to-be's" who could finance digital toys but had no understanding of simple principals of light, mood, color balance, design and content.
How many "photographers" does Hasselblad think will shop at this boutique?
Bring on the 1%!

September 13, 2013
10:47 am
f8lee
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September 13, 2013
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This does seem like a sad end to the once-venerable Hasselblad brand.  When Nikon had their Nikon Houses in New York and Tokyo they were purely showrooms - no sales - but were set up to showcase the incredible breadth of lenses that Nikon offered, most of which many photographers would never have the chance to see or handle otherwise. This attempt to prove their own relevance seems just pathetic - the days of Hassy's outstanding gear (SWC, X-Pan - itself made by Fuji) seem to be over. 

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