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Hasselblad DSLR Coming Later This Year
Read the original blog post
June 30, 2013
12:20 pm
Eric Reagan
Forum Posts: 2659
Member Since:
December 1, 2006

Hasselblad DSLR

If the Hasselblad Lunar wasn't the right fit for you, then maybe a new Hasselblad DSLR using the Sony Alpha A-mount will hit the mark...

Yes, I'm being a little facetious; however, I'm serious about the Hasseblad DSLR that appears to be coming later this year.

According to a job posting for…

June 30, 2013
1:15 pm

I thought there couldn't ever be a worse product from a formerly great company than the Lunar from Hasselblad. It seems I was wrong.

June 30, 2013
2:14 pm
Mr. Blad

The tradition of taking the bones of an existing product and "upgrading" it is long established. As we know this has been done with thousands of products. From cars to appliances to televisions.
I would suggest that the rejection of the Lunar has more to do with the price and presentation, than with the dubious "upgrade" itself. If the Hassey was just 20% more than it's Sony twin, would it have received the same level of vitriol? Doubtful. Likewise, if a Sony compact or SLR is Hassey'fied and marked-up 600% again, it will be groundhog day once more.
Time will tell.

July 5, 2013
11:24 am
Gordon Ripley

Having used a Hassleblad XPAN for a number of years I would jump on the chance to buy a digital version of the XPAN!!! Just dreaming I know!
Gordon Ripley

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