If the Hasselblad Lunar wasn't the right fit for you, then maybe a new Hasselblad DSLR using the Sony Alpha A-mount will hit the mark…
Yes, I'm being a little facetious; however, I'm serious about the Hasseblad DSLR that appears to be coming later this year.
According to a job posting for…
The tradition of taking the bones of an existing product and "upgrading" it is long established. As we know this has been done with thousands of products. From cars to appliances to televisions.
I would suggest that the rejection of the Lunar has more to do with the price and presentation, than with the dubious "upgrade" itself. If the Hassey was just 20% more than it's Sony twin, would it have received the same level of vitriol? Doubtful. Likewise, if a Sony compact or SLR is Hassey'fied and marked-up 600% again, it will be groundhog day once more.
Time will tell.
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