Complete Canon Medium Format System Next Year at Photokina? | News | Forum
Technology wise Canon can do anything it wants, it has the talent, the capability and, most importantly, the cash to make a superior medium format camera. But whether they have the will to enter that market after examining the potential return is a whole different question.
They have just received a major slap with their terrible miscalculation of an "market
acceptable" CSC camera in the pathetic Canon M and they may be smarting a little and less willing to enter another new market. They also need to focus on the mainstream efforts of
a more competitive DSLR line while they keep emphasizing video. Must be another case of
too much marketing department input or forgetting their roots.
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