Watch the Sony A7s Sample Video in 4K

Sony has posted sample footage from the new A7s on YouTube in full 4K resolution. Not that many people have a monitor to view it in full 4K resolution, but it’s there nonetheless. Of course, you can still get a great impression of the camera from the full HD version.

Sony A7 & A7R Review

Sony A7R-4

The Sony E-mount system has matured over the past few years and Sony has chosen to retire the NEX branding and consolidate all of its interchangeable lens cameras under the Alpha brand name with a designation only of whether they are A-mount or E-mount cameras.

The A-mount cameras are more traditional DSLR cameras, currently comprised of cameras using Sony translucent mirror technology. The E-mount cameras are mirrorless cameras and are a generally more compact design.

The Sony A7R and A7 mirrorless cameras are the culmination of the NEX system, which brought about the E-mount. With the new A7 line we finally have affordable, full frame cameras. [Read more...]

Sony A3500 Announced, But Only for Australia

Sony A3500

Sony has taken official wraps off of the A3500, which was leaked last week. The camera seems to simply be a rebadge of the current A3000 model with a lower caliber kit lens.

The 18-55mm f/3.5-5.6 lens in the A3000 kit offers image stabilization, while the 18-50mm f/4-5.6 kitted with the A3500 is slower (at f/4 on the wide end) and is not equipped with optical image stabilization.

The A3500 retails for $499AU only in Australia for the time being. Meanwhile the A3000 (with a better lens) remains a ridiculous bargain at $294 for its current sale price and is on backorder because of it. Even when it’s not on sale the A3000 retails for only $399.