Sony has a new trade-in program for its A9 and A7 models with up to $500 off the A9 and $300 off the A7 models. Essentially, you trade in a working DSLR or mirrorless camera and get the discount applied toward a Sony full frame mirrorless camera. Complete details and a walkthrough of the process available here at B&H Photo.
Sony is teasing a new full frame 4K cinema camera for its CineAlta line that is in the works. The camera will feature a 36x24mm sensor and, as Sony says, is “aspect ratio-agnostic,” offering support for Full Frame, Super35 4K 4-perf 4:3 Anamorphic and 4K spherical 3-perf 17:9.
The image sensor is entirely new, while maintaining the workflow established with Sony’s 16bit RAW/X-OCN and XAVC. It will also be compatible with gear and accessories in teh current CineAlta line. You can register for more details when they become available here on Sony’s website.
The Sony A6500 is a mid-range, prosumer mirrorless camera. It follows an established line of products that go back to the NEX-6 model when Sony separated the Alpha branding for A-mount SLT cameras from its E-mount mirrorless cameras. The A6500’s two predecessors (A6300 and A6000) remain in the current product lineup as lower-end prosumer models, while the A6500 serves as the flagship APS-C format camera for its mirrorless line.
For a sub-$1500 camera, the A6500 offers an incredible feature set. Sony has gone out of its way with the A6500 to put the “pro” in prosumer. [Read more…]
Sony just launched a pair of new wide-angle zooms that continue to build out the full frame E-mount line:
Priced at $2199 and $1699, respectively, these new wide zooms are pro lenses that mirror what Canon and Nikon have done in their lens lines. As Sony continues to grow its market share with its E-mount line of mirrorless cameras, expect this trend to continue. [Read more…]
NAB 2017 is a very video-centric tradeshow. Today, however, I walked away with a striking impression of the photo industry. As the digital camera market becomes more and more niche, the benefit for manufacturers is that consumers in the market become more and more specific to the features and tech they want in their cameras.
As I sat in the Blackmagic Design press conference this morning, I was impressed with the company’s advances with Da Vinca Resolve 14, its new ATEM Television Studio Pro HD and Bluetooth features for the Ursa Mini Pro. However, the thing that struck me the most during the press event was the sheer number of Sony mirrorless camera users in the room. Not only that, but also the ratio of Sony mirrorless users to DSLR users. [Read more…]
Sony has announced its new A9 mirrorless camera. As the flagship of its Alpha lineup, the Sony A9 features a 24MP full frame stacked CMOS sensor that captures up to 20 frames per second. It uses an electronic shutter for shutter speeds up to 1/32,000s and can shoot those high frame rates with no viewfinder blackout.
Using high-speed UHS-II SD cards (in its dual card slots), the Sony A9 can shoot up to 241 continuous (compressed) RAW images or 362 JPEG images at the 20fps burst rate. Sony has improved the processing speed in the A9 to be 20x faster than previous full frame Alpha models. The camera offers 693 phase-detect AF points with 60 AF/AE tracking calculations per second. It also features 5-axis in-body image stabilization with 5-stops of camera shake correction. [Read more…]