B&H has loads of Sigma lenses on sale this week as part of its WPPI promo. I’m not even going to try to summarize all of the deals but there 186 items from Sigma in total. Check them out here at B&H Photo.
And if you don’t want everything from Sigma to show up, you can see only the Sigma Art lenses on sale here.
In order to get the full savings, you have to use the coupon code BHWPPI16 at checkout. Actually, you should probably try that code for any purchases you make at B&H this week to see if your purchase has an additional discount available.
While Sigma stole headlines earlier this week with its new 50-100mm f/1.8 DC HSM Art lens, it also announced a fast and affordable 30mm lens for Sony E and Micro Four Thirds lens mounts. The Sigma 30mm f/1.4 DC DN Contemporary lens is the first truly affordable f/1.4 lens in the mirrorless market at just $339. [Read more…]
[Update: This lens is now official and is available for pre-order.]
As my wife and I were watching The People v. OJ Simpson a couple nights ago, we talked about how television programming has reached a renaissance era. The best programming ever is available today. And it’s because we have alternative platforms driving incredible content. Netflix, HBO Now, Hulu and other platforms are forcing traditional cable to push the boundaries of the limited quality we’ve seen over the last three decades.
In a very similar vein, Sigma and other third-party lens manufacturers are holding the traditional guards’ feet to the fire with amazing new lenses. It’s like we’re hitting a lens renaissance now that the digital era is maturing and the market is moving up stream to the enthusiast and pro niches. And now that next crazy lens is almost here… [Read more…]