People Behind the Gear: SanDisk CEO Eli Harari

SanDisk Extreme Pro 64GB CF Card

SanDisk is a universally-recognized brand in the digital imaging world.  No matter what brand of camera that you own, there’s a good chance that you’ve got a SanDisk memory card somewhere in your bag.

I had never heard the story behind SanDisk’s origins until I read this recent article on SanDisk CEO Eli Harari at USA Today.  Turns out, many years ago, he was ousted by the board of directors from a company he had founded.  From there, SanDisk was born.  Now, it’s a 3.6 billion dollar company.

[USA Today]


SanDisk SD WORM Card

SanDisk has introduced a Write Once, Read Many (WORM) SD card in 1GB capacity.  The WORM card is geared toward users who are seeking archival and tamper-proof storage.  Specifically, SanDisk is highlighting the SD WORM card’s utility to police departments, which require an unalterable chain of evidence.

Full details in the press release below. [Read more…]

SanDisk Ultra 64GB SDXC Card

SanDisk 64GB SDXC

SanDisk has announced its new Ultra 64GB SDXC card.  The Ultra-series card has a write speed of 9Mbps and a read speed of 15MB/s, which makes it properly suited for SDXC compatible video cameras.

The SanDisk Ultra 64GB SDXC card carries an initial retail price of $349.99 and should be available immediately.  Check availability on

More details in the press release below. [Read more…]

SanDisk Extreme Pro CompactFlash Memory Cards

SanDisk Extreme Pro 64GB CF Card

SanDisk has announced a new series of faster CF cards – the Extreme Pro cards.  The big number that SanDisk is throwing out there is 90MB per second max read/write speeds. The question is: “Does it make a difference?”

Well, I haven’t gotten my hands on one yet; however, spec-wise the Canon 5D Mark II and Canon 50D should be able to take advantage of the speed boost.  Both cameras feature UDMA support up to Mode 6 for a maximum theoretical transfer rate of 133MB/s, which is well within the new SanDisk cards specs.

Lori Grunin over at Cnet’s Crave took the new Extreme Pro cards for a spin the the Nikon D300s (I couldn’t find any documentation confirming the extent of UDMA support for the D300s) and the Canon 5D Mark II.  The differences were minimal in both cases.  The D300s produced the same frame rate with Extreme Pro and 60MB/s flavor of Extreme cards.  The Pro version was able to give about a 10% savings on buffer emptying after a burst of shots.  The results were similar in the 5D Mark II, which got a boost of 0.2 frames per second with the Pro model and an almost 20% discount emptying the buffer after a burst of shots. Hit up Lori’s test for all the facts. [50 kudos to Lori for the hard work.]

Prices? The 64GB model will set you back $811.99 direct from SanDisk – I’ll say that again . . . $811.99!  $507.99 for the 32GB model and $304.00 for the 16GB model.  Hardly a bargain for a 0.2 fps advantage…

Get the full run down on these new cards in the news release below.

[Read more…]