Canon and Nikon Combine Forces on Open Format DSLRs

Canon LogoCanon and Nikon have surprised us all today with news of a cooperative effort in a DSLR Nikon Logoproject.  Details are scant, but it looks like Canon and Nikon are working on an open format standard for DSLRs, including a 40-megapixel behemoth. We’ll keep you posted as more news develops, but for now see the press release below. [Read more…]

 

Pentaxians Organize Global Photoshoot

Forum members at www.pentaxforums.com plan to shoot locally on that day and submit images to a central website. Named “PENTAX WORLD DAY,” the global shoot is not intended as a competition (there are no prizes), and it is organized just for the satisfaction of shooting and sharing images with other forum members.

Images must be captured on PENTAX Day (April 5, 2008) between midnight and midnight. Photographers may submit up to three photos. Photos must be taken with a PENTAX camera and should be between 800 and 850 pixels wide or tall, depending on orientation. Photos may be no larger than one megabyte in size. Please leave all EXIF information intact. Images may be submitted from 4/5/2008 to 4/19/2008. After this period, only viewing will be allowed for this category.

Complete details are available here.

Adobe Photoshop Express

Adobe has released Photoshop Express in beta to the public. The above video that Scott Kelby placed on YouTube does a good job of explaining what it does and doesn’t do.  Additionally, here’s a brief description from Adobe:

During the public beta period, Adobe will solicit Photoshop Express user feedback on product features and functionality, which will continue to evolve over time. As the newest addition to the Photoshop family line, Photoshop Express has taken much of Adobes best image editing technology and made it simple and accessible to a new online audience. Photoshop Express allows users to store up to 2 gigabytes of images online for free, make edits to their photos, and share them online in creative ways, including downloading and uploading photos from popular social networking sites like Facebook.

Adobe Photoshop Express beta is available now for free via any Web browser at http://www.photoshop.com/express.

Ashton Kutcher in New Nikon COOLPIX Camera Ad Campaign

I enjoy seeing how camera makers choose market their products, even more so after Sony’s Foam City. To that end, enjoy Nikon’s new commercial above and check out the full details on the ad campaign from Nikon in the below press release.

If you want to get your hands on the Nikon COOLPIX cameras featured in the Ashton Kutcher commercial, you can go to the best-selling Nikon COOLPIX cameras at Amazon.com by clicking here: Nikon COOLPIX Digital Cameras

NEW YORK (March 25, 2008) – Hollywood’s A-list actor and producer, Ashton Kutcher, is lending his photogenic qualities to Nikon to promote the manufacturer’s new COOLPIX Style series cameras. The campaign will debut nationally on March 25th with a television commercial, which precedes the print advertisements and an interactive online component. Nikon selected Kutcher for the campaign to bring brand relevance to a broader and more youthful audience. Taking place in trendy locales such as boutique hotels and upscale shopping destinations, the campaign highlights the exquisite styling, fashionable colors, simplicity and great performance of Nikon’s Style series compact digital cameras.

“Ashton is the perfect choice for this campaign as he embodies both the stylish and fun attributes of Nikon’s COOLPIX Style series cameras,” said Lisa Baxt, senior communications manager for Nikon Inc. “Ashton’s collaborative spirit, creativity and approachable personality enhanced our campaign which showcases the great style, sleek colorful design and ease of use of Nikon’s newest COOLPIX Style series cameras.”

“I am thrilled to work with Nikon on this campaign,” said Kutcher. “I think technology today represents so much more than just function – it represents personal style and sophistication. I’m enjoying the opportunity to work with such a well respected brand and a group of highly creative individuals on a campaign that showcases the style, design and simplicity of the new COOLPIX cameras.”

The television campaign spots, directed by Emmy award winner Brian Buckley, have Kutcher’s COOLPIX camera being discretely taken and passed around by numerous adoring fans who take several pictures with it before slipping it back into Ashton’s pocket. Ashton then notices some surprising pictures when he reviews the photos on his camera’s LCD screen. The print campaign, shot by legendary photographer Norman Jean Roy, truly captures the sophisticated yet playful essence of Ashton and the aesthetics of the camera. Following the television and print advertisements, the campaign will come full circle with a uniquely engaging internet component, details of which will be revealed shortly.

Sony A900 at Photo Imaging Expo

Sony’s new flagship A900 showed up at Photo Imaging Expo 2008 in Japan this week. (Coverage from masterchong.com) Significantly, this looks like a more polished sample than the previous mockups that we’ve seen.

There are several other features that are accessible from buttons and switches on the camera body. Some of these cool features include:

  • two scroll wheels (one for the thumb, one for the index finger)
  • dedicated ISO button
  • dedicate White Balance button
  • metering mode selection switch
  • slow sync button
  • no articulating LCD screen

It looks like Sony has really packed in quick customization for photographers without having to dig through menus. I’m looking forward to see how all these features work together in real world application. However, I’ll have to say I’m rather disappointed that the screen doesn’t articulate after getting hooked on the Sony A350 a couple of weeks ago.

According to a Sony representative at PIE, the A900 will be released in August or September at Photokina or IFA.