Sony DIME Press Event – Foam City, Miami

Sony DIME in Miami

Last weekend, Sony DIME (Digital Imaging Europe) held a press event in Miami, Florida in conjunction with the evolution of its popular like.no.other advertising campaign. Specifically, Sony wanted to build on the scale and stature presented in the iconic Bravia commercials, which, according to Sony, display colour like.no.other.

2005

Sony sent 250,000 bouncy balls down the streets of San Francisco:

2006

Sony exploded 70,000 liters of paint in Glasgow:

2007

Sony unleashed 2.5 tons of Play-Doh bunnies on New York:

2008

So, how is Sony planning to up the ante of its like.no.other experience in 2008? [Read more...]

Canon Still No. 1 in Europe

Canon retained its #1 spot in Europe for 2007.  The increasing competition from Sony, Nikon and Pentax, which is good for all of us photographers, really tightened the group at the top of the food chain though.  Will it be enough to dethrone Canon?

We’ll see, but Canon remains the king for now. [Read more...]