Lensbaby LM-10 Sweet Spot iPhone Lens

Lensbaby is taking its selective focus lenses to the iPhone for the first time with the new LM-10 Sweet Spot lens. [click to continue…]



Optrix is a waterproof and action-oriented case for the iPhone. It offers multiple camera lenses with O-ring seals for use down to 33′. [click to continue…]


iPhone 5 iSight Camera

Among all the other things Apple has figured out is the camera on the iPhone. I recently switched from an iPhone 5 to the Galaxy Note 3. While it has numerous advantages over the iPhone (for my use), its 13MP camera still lags well behind the iPhone 5 and 5s. It’s not all about the hardware either. Apple does a great job with the image processing and I just get better images out of it than I do any other smartphone I’ve used.

Apple has been stuck on the 8MP camera for three generations now, dating back to the iPhone 4S from 2011. However, the aperture has dropped from f/2.4 in the iPhone 4S/5 to f/2.2 in the iPhone 5S. Apple has clearly demonstrated that 8MP is enough for a smartphone as it has continued to focus on the overall photography experience. [click to continue…]


On January 24, 2014, the Apple Mac turned 30.

To celebrate its birthday, Apple sent 15 camera crews, armed with the iPhone 5s, across the world on January 24 to capture “people doing amazing things with Apple products.” [click to continue…]



Olloclip is a slide-on lens system for the iPhone. There are several options available – with each setup offering multiple lens options in a single unit. There are fisheye, macro, telephoto and polarizer options available. For example, the 4-in-1 for the iPhone 5/5s features a fisheye & wide angle lens on one side and a 10x and 15x macro lens on the other. [click to continue…]


Zoom iQ5 2

Zoom has announced the new iQ5 stereo mic with lightning connector for the latest generation of iOS devices. The iQ5 features two microphone elements in mid-side configuration with portrait or landscape recording modes.  [click to continue…]