The Hasselblad Lunar should be released in the US this coming Thursday, May 30 at a New York launch event. As previously reported the Lunar is essentially a Sony NEX-7 with a fancier body and a $4,000+ higher price tag. [Read more…]
The Hasselblad Lunar really had a very slim chance for a positive reception in any respect thanks to the absurd price points that are expected to be north of $5,000.
Hasselblad has announced that the V System has reach the end of the line and the last 503CW medium format camera has rolled of the production line.
Going forward, Hasselblad will focus on the H System for medium format capture; however, the company made no announcement concerning the upcoming Lunar camera, which is based off the Sony NEX system, noting only, “Additionally we are focusing on new products for advanced enthusiasts.”
The Hasselblad Lunar was supposed to launch this month; however, Hasselblad has reportedly informed Amateur Photographer “that the Lunar is ‘scheduled’ for June availability.” No reason was provided for the delay in the launch of the exotic camera.
Thus far, I have heard of no one who is actually looking forward to this camera . . . even though it will be available with a Zebra Wood body. I have seen or heard nothing from Hasselblad’s marketing that suggests anything other than excess for the simple sake of it. [Read more…]
The Hasselblad Lunar is expected to go on sale for $5,000 or so in April. In its promotion of the upcoming camera, Hasselblad is detailing the five models in the Lunar collection based on their stylistic exterior features – as opposed to what kind of images the Sony NEX-7 internals can produce.
The Lunar Collection consists of:
Hasselblad has confirmed that its new $5,000 Lunar mirrorless camera will launch next month.
The Hasselblad Lunar will be officially launched in April 2013.
We will, within a short time, launch a new and dedicated website section for the Lunar with all the information.
Recall that the Hasselblad Lunar is basically a rebadged Sony NEX-7 with Hasselblad’s cosmetic changes and a $4,000 markup. I can’t think of a good reason anyone should buy this camera, but I’m open to suggestions…