Polaroid PIC-300: Instant Film Strikes Back . . . At Your Wallet

Polaroid 300

Polaroid instant cameras are finally back in town.  The new Polaroid PIC-300 is the first instant camera to be introduced since the old Polaroid died and was born anew (recall, however, that we were teased with the Polaroid PIC-1000 mockups back at CES 2010).  The Polaroid PIC-300 is a consumer-oriented camera that uses the aptly-named Polaroid 300 Instant Film. However, all this comes at a price.

While the camera will only set you back about $90, the film will suck you dry at $10 for a 10-pack.  That’s $1 per exposure folks.

Ah, yes, now I recall why Polaroid died.

The Polaroid 300 format is also smaller than the traditional Polaroid sizes from back in the day.  Instead, you get Fuji Instax Mini sizes – about the same size print as a business card.

No doubt that there’s a fun factor to the new Polaroid PIC-300; however, you’ll have to be committed to your nostalgic ideals to jump on this bandwagon.  The Polaroid PIC-300 gives new meaning to the expression “make every frame count.”

For those who are willing, it looks like J&R is the only place (aside from Polaroid.com) where you can find the Polaroid PIC-300 right now.

Updated: It’s also available from Amazon.com here.

Full details on the rebirth of Polaroid instant cameras in the press release below. [Read more...]

Polaroid PIC 1000

Polaroid PIC 1000

Polaroid film died a while back, but then was reborn with plans to re-release the old instant film cameras and the famous Color 600 instant film.  We got our first sneak peek at what the new Polaroid film cameras will look like when they hit the storefronts later this year.  It looks like Polaroid will be offering some unique finishes for the new instant shooter, including a wood-grain finish as shown in the mockup above.  The new camera will be called the PIC 1000 and should cost less than $100. [Read more...]

Polaroid Instant Film Making a Comeback

Polaroid

Polaroid film, which appeared to be dead not too long ago, looks to be coming back to market.  This resurgence of the brand is thanks to a 5-year licensing deal with the owners of the Polaroid brand and Summit Global Group.  It looks like Summit will reintroduce many of the famous Polaroid film formats and, as a result, many of the old instant cameras will be given new life.

More details in the press release below. [Read more...]