BTS

CrossFit “delivers a fitness that is, by design, broad, general, and inclusive.” There are thousands of CrossFit boxes around the world with everyday athletes numbering in the millions. One of the major components of CrossFit is regularly engaging in Olympic weightlifting. A large percentage of workouts contain some form of Oly lifting, as it’s called.

While strength is a component of progressing as an Oly lifter, technique is critical. Without solid technique, you are robbing yourself of your full potential. With that in mind, check out the above slow motion video of two-time Olympian Chad Vaughn (shot on the Sony FS700) as he performs a clean and jerk lift of 315lbs.

Producer, director and editor Heber Cannon of the CrossFit Media Team was kind enough to give us the rundown on the slow motion shoot with Chad Vaughn. Dig in for the full scoop from Heber below. [click to continue…]

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why-do-mcdonalds-burgers-look-so-different-in-adverts

Do you ever see a McDonald’s ad and wonder what those big, thick burgers are made with . . . particularly given the flat burgers you get out of a McDonald’s to-go bag?

It has to be a different kind of meat, buns and toppings, right?

Actually, it’s all about the photography and prepping those same ingredients for the photo shoot. [click to continue…]

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