Oh. Dear. God.
It just keeps getting worse for Canon.
As if the full-on revolt from the digital imaging world hasn’t been a bad enough response to Canon’s new See Impossible marketing campaign, PetaPixel points out that the director apparently profiled in one of Canon’s marketing videos used Sony in his rise to fame – not Canon.
What’s worse is that the director publicly noted the similarity of the story and called Canon out on it.
Director Fede Alvarez got his break from a short film he released on YouTube called Panic Attack. He’s since gone on to write and direct the 2013 Evil Dead remake.
[youtube https://www.youtube.com/watch?v=-dadPWhEhVk&w=700]It is clear to many people that Canon’s video, while not mentioning Alvarez within, is based on his story.
Wait a minute… I think I know this story… http://t.co/BnxmZ3nJmq
— Fede Alvarez (@fedalvar) October 7, 2014
Alvarez even commented on Canon’s video comment thread:
With over 400k views at the time of this post, Canon’s video has 102 thumbs-up votes and 469 thumbs-down votes. Most of the comments on the YouTube posting are critical of Canon’s product strategy. That criticism is echoed around the web in countless blogs and forum posts on the topic.
At this point, we’re just waiting for the next bit of drama that impacts the Canon See Impossible campaign.
Wow if I was Canon I would be pretty embarrassed right now.
Hey Canon…. I only use Canon products. I’d be happy to be the face of your marketing….
I wish Canon would use all of this money they are wasting on advertising to do some decent product development. I purchased the Canon 70D. A of its talk about the WiFi system on this camera. It turned out that the WiFi system is terrible. Very few devices will connect to the WiFi. You cant use the WiFi outdoors in mo $ t places because of lack of WiFi. So if you shoot architecture like I do your out of luck.
Canon should have spent a lot more time making sure the WiFi system was robust. They should have also put in NFC on this camera. With NFC at least you could still use your phone as a remote. I am ready disappointed in what Canon is putting out there these days. For those of us who haven’t gotten into the video side of things it seems like Canon has forgotten about us.
If they would spend more money on product development they would not have the flops that they do. It seems that they have given up on the the mirrorless program. Right now that is the fastest selling cameras on the market. Canon has really dropped the ball. I think I will start looking at Sony, Fugi, and Panasonic. Since Canon won’t change I guess I will.