As I read Nikon’s announcement of the new Nikon 1 V3 last night, I glanced over the pricing info and caught $999.95 in there. I was digging through the specs and figured that was a body-only price of the V3 since the kit was $1200. But that assumption was wrong.
When I re-read all the info, I realized that there is not a body-only option for the V3, but the pricing was for what appears to be a standard 70-300mm f/4.5-5.6 VR lens.
And, I’m still scratching my head as to how Nikon can justify that price for a plain jane 70-300mm VR lens. Sure it is has the equivalent 35mm field of view of 189-810mm, but it’s still a 70-300mm lens . . . just mounted on a camera with a much smaller sensor than its DSLR counterparts.
There is nothing special about the lens highlighted in the press release.
Nikon has also introduced a powerful new telephoto zoom lens option that takes Nikon 1 users farther than ever before. The new 1 NIKKOR VR 70-300mm f/4.5-5.6 lens features a super-telephoto focal range (189-810mm equivalent) that can get the photographer up close to sports action or wildlife from a distance. The first 1 NIKKOR lens crafted with Super ED Glass, the 70-300mm lens is equipped with built-in Vibration Reduction (VR) and Nano Crystal Coating to prevent ghost and flare. -Nikon Press Release
Nikon’s work horse 70-300mm f/4.5-5.6 VR lens for FX and DX cameras runs under $600 currently. The Canon 70-300mm f/4-5.6 model can currently be had for $514. So, I could understand a $600 price tag, or maybe even bump it to $700 since it is all shiny and new, and has one Super ED element. But a $400+ premium over the other Nikon model? I’m slightly offended.
Maybe I am missing something, but it seems like Nikon might be after the marketing “wow” factor of selling a 189-810mm equivalent zoom range with a standard 70-300mm zoom lens.
What do you think? Am I in the minority here?
Is the price worth it to mount a 70-300mm lens with a native mount on a Nikon 1 camera? Is this a great budget birder lens for the Nikon 1 shooters our there?