Canon Withdrawing from Budget Compact Camera Market?

Canon PowerShot ELPH 135

A report from a Japanese newspaper cites a Canon executive’s comments that Canon will begin to withdraw from the budget-oriented compact cameras over the next year or two. The report notes that low-priced compact camera sales have plummeted due to the rise of the smartphone camera market.

Canon will instead focus its efforts on DSLRs and high-performance compact cameras going forward. No mention was made of Canon’s mirrorless camera efforts.

[via Nikkan & Photo Rumors]



  1. Radek says

    I have no idea how much manufacturers of those toy cameras can make, so I can’t really say if it is a smart decision to stop production. Indeed these days every phone has a camera which can produce acceptable pictures for showing on internet and even printing in postcard size. I would not miss those toy cameras. Hope it means DSLR and mirrorless cameras will see faster development now.