Nikon has unveiled its new Nikon Ambassador Program that recognizes some of the top professional photographers in the field, and their contributions to photographers and the photo industry.
Check out the full press release below.
NIKON AMBASSADOR PROGRAM RECOGNIZES THE DEDICATED STORYTELLERS THAT HELP MOVE THE PHOTO INDUSTRY FORWARD
New Nikon Program Partners with Leading Photographers to Energize the Industry Through Inspiration, Education and Empowerment
MELVILLE, N.Y. (August 20, 2013) Nikon Inc. today announced the Nikon Ambassador Program, a collective initiative dedicated to recognizing the most influential leaders in modern photography. In a rapidly changing industry, the significance of these admired photographers goes beyond the creation of inspiring imagery; this diverse group of individuals has shown a commitment to empowering photographers with knowledge, providing guidance for the imaging community and a mastery of technology and trends.
“We understand the business is changing, and this program will help us to anticipate the needs of our professional customers, while paying homage to some of the best photographers today,” said Mike Corrado, NPS manager, pro relations and product marketing, Nikon Inc.” While we know the program will evolve and grow, the core ideas will never change; the Nikon Ambassadors exist to communicate the needs of the working pro to Nikon, as an outlet for their honest thoughts about the direction of the industry, to help photographers thrive in their business, and inspire others to pick up a camera and shoot.
Responsibilities of the Nikon Ambassador
The founding idea behind the Ambassador Program is to create a mutually beneficial collective to help bolster the photo industry and individuals. While already considered mentors, the Ambassadors will use their experience to empower photographers through education and inspiration. Whether it’s an enthusiast attending an interactive workshop or a seasoned pro learning new technique, all levels of photographer will benefit from the teachings and guidance of Nikon Ambassadors. From shooting and marketing a studio, to social media and running a successful imaging business, the Ambassadors will help to equip a new generation of professionals with the tools and knowledge to succeed. Additionally, the Ambassadors will work directly with Nikon to communicate the needs of the evolving photo industry, with feedback on a broad range of topics that affect photographers today, including workflow, service and product.
To be selected as an Ambassador, a photographer must be considered among the most talented and influential visual artists working in the business today. This elite group consists of gifted, spirited storytellers who are admired for their passion, energy and commitment to their craft. The Ambassadors represent a vast array of backgrounds and shooting disciplines that reflect the breadth of professional photographers today; including wedding /portraiture, fashion, wildlife, sports, adventure and multimedia.
These selected artists have evolved with Nikon through the years, and represent a mastery of technology and trends that have had a positive impact on their business. As the realm of digital media continues to expand, these savvy, influential shooters have embraced digital capture and social media to help educate their fans, friends and followers as part of a community.
“I feel very thankful and proud to be joining the Nikon Ambassadors. I have shot Nikon cameras since 1973, and to be recognized by the company’s camera system I have used for my whole career is a wonderfully defining moment, “said Joe McNally, renowned professional photographer and Nikon Ambassador. “I look forward to collaborations with Nikon, and its personnel, in creating assignments, advising about the technology, and bringing the messages of the photographer in the field back to the engineers who design these elegant, terrific cameras. I am also very proud to be included in the group of ambassadors, who are all noteworthy, iconic photographers of long standing.”
To learn more about Nikon’s Ambassador Program, please visit the website at nikonusa.com/ambassador.
Complete Alphabetical List of 2013 Nikon Ambassadors
|Dixie Dixon||Commercial Fashion|
|Bill Frakes||Sports/Multimedia Journalist|
|Robin Layton||Fine Art/Portrait/Animals|
|Joe McNally||Commercial Journalist|
|B. Moose Peterson||Wildlife/Aviation|
|Vincent Versace||Fine Art/ Landscape/Commercial|
|Ami Vitale||Multimedia Journalist||