In Nikon’s latest financial results, the company revealed that its Nikon 1 series mirrorless camera sales have been less than expected in the US and Europe.
Nikon Imaging president Yasuyuki Okamoto beats around the bush about why the Nikon 1 series isn’t catching on, stating “In Europe and the U.S. the ratio of mirrorless to SLRs hasn’t grown at all, unlike in Asia, where it’s quite popular with women because it’s light. We had higher expectations for other regions. But people who like cameras tend to just go for SLRs, even though they’re very heavy.” (emphasis added).
Or maybe, just maybe . . . people who like and know cameras want a mirrorless camera that offers competing image quality with a SLR. The Nikon 1 series of cameras does not. This is apparently obvious to everyone but Nikon Imaging’s president.
(Hmm, reminds me of a story…)
The sensor size was a big question when the Nikon 1 series was introduced. I think we are now starting to see some of the fruits of that move.
Sure Nikon, you aren’t cutting into your DSLR sales; however, you aren’t growing in the mirrorless market the way that you could if you have just ponied up and offered a DX format mirrorless camera in the first place.
Sony is going to run off and leave Nikon in the dust in the mirrorless market (and Canon might too if it ever gets its act together with a Dual Pixel AF EOS M model . . . seriously, why don’t we have this yet?!)… And then, Nikon is going to pull out of the mirrorless market and say “people who like cameras tend to just go for SLRs…”?
Sony put your CX format sensor into a compact camera and made the best compact camera on the market. It fits in my the front pocket of my jeans.
Sony made an APS-C mirrorless camera that made Trey Ratcliff hang up his Nikon D800 and collection of Nikon lenses. He now shoots with a SONY mirrorless camera all the time.
Nikon can throw smoke and mirrors at the market analysts all it wants to in order to justify what’s going on with its camera sales forecasts; however, the truth of that matter is that when Nikon decided to make a mirrorless camera, it made one that was destined to fail as an inferior product to virtually everything else in the market segment.
If Nikon wants to compete in the mirrorless market, it needs to scrap the 1-inch sensor format and move up to play in the big leagues with an APS-C mirrorless design. The consumer and prosumer interchangeable lens camera market is going mirrorless whether Nikon likes it or not. Canon’s still in the basement, so Nikon has a chance to start afresh with its chief rival before it’s too late.