If the Hasselblad Lunar wasn’t the right fit for you, then maybe a new Hasselblad DSLR using the Sony Alpha A-mount will hit the mark…
Yes, I’m being a little facetious; however, I’m serious about the Hasseblad DSLR that appears to be coming later this year.
According to a job posting for a corporate sales manager on Hasselblad’s website, Hasselblad is looking for someone to market:
- a pair of new Hasselblad compact cameras, and
- a DSLR
These new cameras appear to be scheduled on Hasselblad’s plan for later this year.
Just as the Hasselblad Lunar was based on the Sony NEX-7, I highly suspect that Hasselblad will continue to leverage its business relationship with Sony in order to clone more cameras for its premium branding up-do. I think the Sony RX100 II and the RX1/RX1R are prime candidates to fill the skins of the upcoming Hasselblad compact cameras. Likewise, a Sony A99, A77 or other yet-unreleased DSLR-style camera should serve as the organ donor for Hasselblad’s DSLR.
Given the lackluster offering of the Hasselblad Lunar, I have absolutely zero expectations of innovation from Hasselblad for any of these products. I fully expect to see a ridiculous price attached to zebra-wood finished and rebadged Sony Cyber-shot and Alpha cameras.
Am I being too hard on Hasselblad here? Do you have hope that Hasselblad will deliver something worthwhile, and not just an overpriced Sony clone?