The Canon 24-70mm f/4L IS USM appears to have received another $100 price drop. It was originally selling for $1,499 until it received a $100 price drop earlier this month. Now, it is showing up for $1,299 here at B&H Photo.
I suspect that Canon has had a hard time moving these at $1,500 a pop when the long-time favorite EF 24-105mm f/4L IS zoom is available for $1,149 retail and they’re always available refurbished for under $1000. In fact, right now, the Canon Store has a sale on refurb 24-105mm units at under $800.
The 24-105mm focal length range is fantastic for an everyday lens, with the ability to work at typical landscape and portrait focal lengths without changing lenses. That extra 35mm at the long end is probably too much for a lot of shooters to give up – particularly on top of the price difference noted above, and in spite of the smaller size.
Unless Canon drops the 24-70mm f/4 IS lens below $1,000 or kills off the 24-105mm entirely, I just don’t see it overtaking the 24-105mm. And maybe that’s not Canon’s plan, but is sure seemed that way when the lens was originally introduced.
Do you think the 24-70mm f/4L IS USM is priced right at $1,299? If not, what’s the right price?
Do you prefer it over the 24-105mm f/4 IS USM? Why or why not?
Sound off in the comments below…