Hasselblad Lunar Coming This Week, First Look Video Bills it as Luxury Item

by on May 27, 2013

in hasselblad

Hasselblad Lunar

The Hasselblad Lunar should be released in the US this coming Thursday, May 30 at a New York launch event. As previously reported the Lunar is essentially a Sony NEX-7 with a fancier body and a $4,000+ higher price tag.

Hasselblad Lunar 16mm

It’s also interesting to see these new configurations with rebadged Sony 16mm and 18-200mm lenses. Don’t expect those to come in close to Sony’s retail prices either.

Hasselblad Lunar 18-200mm

This first look video is about what you should expect for the Hasselblad Lunar’s marketing plan – sell at as a luxury item and status symbol rather than any image quality benefits.

[via Photo Rumors]



{ 1 comment }

1 Anthony May 31, 2013 at 7:48 am

It will be interesting to see how many people are willing to pay $4000 more than the price of a Sony NEX-7 for the privilege of owning such a supremely ugly camera.

I hope no-one tries to equate this to a Leica M. The Leica is an excellent photographic tool that is expensive because it is hand-made to very high standards.

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