Dove Rolls Out “Un-Airbrush” Photoshop Action

Dove Photoshop Action

The latest bid in Dove’s ‘Real Beauty’ marketing campaign is a Photoshop action that is a Trojan horse disguised as various “enhancing” and “retouching” actions across websites that share free Photoshop actions.

While the marketing ploy from Dove is somewhat worthy of its own criticism, the attention generated by this current issue in the ad campaign seems to have produced the results Dove was after.

[via Chase Jarvis]

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Comments

  1. says

    Malevolence – the desire to cause harm and agent to others
    Benevolence – the desire to cause good, cause well wishing
    So that would make this beneware vice malware