What appears to be a Sony A77 commercial has found its way onto YouTube. In the short video spot, you see the 24MP A77 half-buried in sand (obviously showing off its extreme weather sealing). Then someone comes along, picks up the camera, dusts it off and commences to shoot using the live view display.
Check out the embedded video below before it gets pulled.
[youtube http://www.youtube.com/watch?v=-o1koYGwBrQ width=640]