Hasselblad was recently acquired by a Swiss and German private equity group. Interestingly, in the press release announcing the acquisition, Hasselblad’s Chairman and CEO said the company would continue its high-end medium format production but would also focus on “exploiting the potential we see in brand new markets.”
No further details were provided.
Will Leica have a new competitor in the rangefinder market? Will Hasselblad jump into the mirrorless market? What new markets do you want to see Hasselblad exploiting?