The GL10 should be available at other retailers next month. Full details in the press release below.
Polaroid Grey Label GL10 Press Release
NEW YORK, NY May 26, 2011 – Polaroid today announced that the GL10 Instant Mobile Printer, the first product in Polaroid and Lady Gaga’s new Polaroid Grey Label line, will be available for consumer purchase starting today, May 26, 2011. Featuring a truly portable size, easy-to-use features and ZINK® Zero Ink® Technology, the Polaroid GL10 acts as a portable photo booth, giving new life to images stored on cell phones, hard drives and digital cameras through the Polaroid instant experience.
Designed by Polaroid and Lady Gaga, the GL10 Instant Mobile Printer is now available at the Bloomingdale’s 59th st. flagship in New York City and will roll out to select Bloomingdale’s nationwide in late June. Pre-orders for the GL10 are also currently available at Polaroid.com and will be available on hsn.com starting May 27, 2011.
Bloomingdale’s 59th st. is commemorating the Polaroid Grey Label retail debut with an interactive Polaroid storefront window display. Designed by Polaroid and the Haus of Gaga with dazzling accents of SWAROVSKI ELEMENTS, fans of instant photography, fashion and the unexpected are invited to visit Bloomingdale’s to become part of the exhibit.
Running from May 26 through June 6, 2011 in the Bloomingdale’s windows facing Lexington Avenue, Polaroid and the Haus of Gaga welcome New York City to watch their creativity instantly develop on the GL10.
“Everyday, digital photos capture, memorialize and shape our lives – but they are not given the chance to inspire us because they die on cell phones or digital cameras,” said Lady Gaga, Polaroid’s Creative Director. “I created the GL10 because everyone loves to take photos with their mobile phones – and the next evolution is to combine digital images with instant photography, bringing photos to life in vibrant colors that you can share, from the palm of your hand.”
The 15-ounce GL10 produces Polaroid Classic Border and full bleed 3×4’’ photos in less than one minute. Fusing the instant accessibility of today’s digital images with the original Polaroid instant experience and ZINK’s second-generation thermal technology, the GL10 delivers photo-lab quality prints that emerge fully developed and protected by a smudge-proof, water-resistant coating.
In addition to Bloomingdale’s, the GL10 will be available to consumers nationwide on June 17, 2011 on HSN. Tech expert and Polaroid spokesperson Katie Linendoll will showcase the product on-air, demonstrating the next generation of the Polaroid instant experience. Costco.com will carry the GL10 starting on June 20, 2011.
“For more than 74 years, Polaroid photos have intrinsically carried personal meaning, unique to each person who views them, and now the GL10 fuses this experience with today’s digital photos,” said Scott W. Hardy, President, Polaroid. “As we launch the first Polaroid Grey Label product at retail, old and new fans of Polaroid can experience seeing their photos of today in a way that only Polaroid can deliver, with the instant printing experience.”
The GL10 Instant Mobile Printer will be available in the US for $169.99 (MSRP). Thirty sheets of ZINK GL10 photo paper will retail in the US for $19.99 (MSRP). Polaroid is also introducing an exclusive and free Android app for fun, fast editing as well as adding borders and special Polaroid filters to enhance pictures prior to printing. Download the Polaroid Android app at the Android Market.