Leica V-Lux 30

Leica has unveiled its V-Lux 30 point and shooter, which sports a 14.1MP sensor, a 16x optical zoom (24-384mm equivalent) and the ability to capture 1080i AVCHD video.

The Leica V-Lux 30 is essentially a clone of the Panasonic Lumix ZS10. Other than the cosmetic differences in the two cameras, the only thing separating them is about $400.  The V-Lux 30 retails for $749, while the middle-class Panasonic ZS10 retails for $399 (although the street price is now under $350).

Check availability for the V-Lux 30 on Amazon.com if you’re really itching to pay twice as much for a Leica logo.

More details in the press release below.


Leica Camera announces a new digital compact camera, the Leica V-Lux 30. A universal camera for carefree photography, this newest addition to the Leica portfolio is an ideal companion for all life’s situations from this summer’s family vacations to backyard barbeques. Equipped with a 15.1 MP sensor (14.1 effective), high performance Leica lens with extended 16x zoom range, built-in GPS capabilities and a new 3D mode, the V-Lux 30 guarantees images of unmatched brilliance.

One of the most outstanding features of the V-Lux 30 is a video recording mode that offers performance comparable to that of digital camcorders. A particular highlight of the video mode is its efficient, 1080i-AVCHD-Full-HD, recording format with the entire 16x zoom range available during video recording and an integrated stereo microphone with an electronic wind noise filter guarantees a crystal-clear soundtrack.

The built-in GPS feature makes archiving and organizing photos quick and easy, during or after a trip. When travelling, the V-Lux 30 can also display the sightseeing highlights of the immediate neighborhood (1,000,000 so-called “Points of Interest”). Furthermore, for photographers posting images on social networks, image portals or map sites such as Google Maps or Google Earth, the data automatically reveals exactly when and where the photos were taken.*

As a compact camera for the whole family, the V-Lux 30 achieves ease of use along with timelessly elegant styling. A new 3″ LCD touch screen allows many camera features to be controlled for the first time by touching the screen with a fingertip. Images on the screen are displayed with outstanding brilliance with a display resolution of 460,000 pixels. The V-Lux 30 also features a new 3D mode to allow users to realize fascinating, creative images in addition to its numerous automatic features and manual setting options.

The Leica V-Lux 30 retails for $749.00 and will be available beginning June 2011.

* It is possible that GPS tagging may not function in the People’s Republic of China and neighboring regions. Satellite signal reception may be impossible, depending on the location. In such cases, the positioning data may be recorded inaccurately or not at all.



  1. laith says

    Im wondering about the main differences between this camera and Panasonic TS10 (TZ20)/(TZ22)

  2. says

    I have an older Panasonic by todays standards, DCM Z23 and it has a Leica lens and I love it and it does great. I made some movies (www.YouTube.com/juan2know) with it last weekend in Bend, OR of my grandson and family and they came out great, of course I added a few Macbook inserts which jazzed it up but for my money, I’d go for the Panasonic and wouldn’t look back.

  3. forkboy1965 says

    I don’t understand the marketing thoughts here. How can the Leica cost almost twice as much if it and the Panasonic are essentially the same camera.

    I mean, I like the Leica red logo quite a bit, but is that it?