Sony HVL-F43AM Flash Announced

Sony added a prosumer-level external flash to its lineup last week.  The new flash features the same “Quick Shift Bounce” rotation as found the the flagship HVL-F58AM flash.  It has guide number of 43 and offers 22 increments of power adjustments between full and down to 1/128 power – all in 1/3 stops – and is powered by 4 AA batteries.

The HVL-F43AM is slated for release later this Summer for around $350.

Full specs and more images below.

Model Name HVL-F43AM
Guide Number 43 (105mm, ISO100・m)
Flash Coverage 24-105mm (15mm focal length covered with built-in wide panel)
Flash Control Pre-flash control, manual flash control selectable, direct through-the-lens (TTL) flash metering
Bounce Flash Click positions: up (30°/45°/60°/75°/90°/120°/150°); down (8°); right (30°/45°/60°/90°); left (30°/45°/60°/90°)
Recycling time (based on Sony measurement) Approx. 2.9 seconds (with alkaline battery)
Battery performance (based on Sony measurement) Approx. more than 200 flash cycles (with alkaline battery)
Power level switching 22 levels: (1/1, 1/2, 1/4, 1/8, 1/16, 1/32, 1/64, 1/128), 1/3 steps
Wireless Ratio Control Available to control by 3 groups when used with DSLR-A900/A850/A700
Other features Auto WB Adjustment with Colour Temperature Info; Auto zoom control optimised for image sensor size; High-Speed Synchro; Modelling Lighting; Test Lighting; Multi Lighting. Supports camera’s Red-eye reduction feature. Built-in wide panel and bounce sheet. High quality LCD screen.
Compatible Shoe Auto-lock Accessory Shoe
Included items Mini-stand, Case
Dimensions (WxHxD) Approx. 75 x 129 x 87 mm
Weight Approx. 340g (without batteries)
Power source Four AA-size cells of the same type, either alkaline or Ni-MH