Canon PowerShot SX230 HS, ELPH 500 HS, ELPH 300 HS and ELPH 100 HS Announced

The Canon PowerShot SX230 HS is a new 12.1MP camera that is powered by Canon’s DIGIC 4 processor.  The SX230 HS sports a 14x zoom lens (approx. 28-392mm equivalent) with image stabilization, along with a 3-inch LCD.  Additionally, the SX230 HS can capture 1080p HD video as well as super slow motion video.

The Canon PowerShot SX230 HS should be available in March at an initial retail price of $349.99.  Check availability on Amazon.com.

In addition to the SX230 HS, Canon has also announced several new PowerShot ELPH models – the ELPH 500 HS, ELPH 300 HS and ELPH 100 HS.

Lots of product shots and details on the new ELPH models below.

New Canon PowerShot ELPH Naming Convention

At CES 2011, Canon briefed me on the new naming convention for these ELPH models and the reasoning behind it.  Previously, these ELPH models were known as the “SDxxxx IS” series.  Canon has dropped the “SD” moniker due to the fact that all ELPH models now exclusively use SD-format memory cards and there is no longer a need to make a distinction.  Likewise for the “IS” moniker, all future ELPH models will feature Canon’s Image Stabilization and, therefore, it is no longer necessary to distinguish ELPH models that do and don’t offer Image Stabilization.

The ELPH line has also adopted Canon’s new “HS” suffix for the purpose of highlighting the cameras’ “High Sensitivity” that comes by virtue of Canon CMOS sensors and DIGIC 4 image processor.

Canon PowerShot ELPH 500 HS

The Canon PowerShot ELPH 500 HS is the successor to the SD3500 IS and SD4000 IS.  The SD4500 will stay in the PowerShot ELPH lineup for the time being.  The ELPH 500 HS features a 12.1MP CMOS sensor, Canon’s DIGIC 4 image processor, 1080p HD video capture and a 3.2-inch touchscreen LCD.  The ELPH 500 HS also features a bright f/2.0 lens with a 4.4x zoom (approx 24-150mm equivalent).  The ELPH 500 HS should be available in March at an initial retail price of $299.99. Check availability on Amazon.com.

Canon PowerShot ELPH 300 HS

The Canon PowerShot ELPH 300 HS is the successor to the SD1400 IS.  The ELPH 300 HS sports a 12.1MP CMOS sensor, 1080p HD video capture, a 5x optical zoom lens (approx 24-120mm equivalent) and a 2.7-inch LCD.  The ELPH 300 HS should be available in March at an initial retail price of $249.99.  Check availability on Amazon.com.

Canon PowerShot ELPH 100 HS

The Canon PowerShot ELPH 100 HS is the successor to the SD1300 IS.  The ELPH 100 HS features the same 12.1MP CMOS sensor and DIGIC 4 image processing power as the other new ELPH models.  It also features a 4x optical zoom lens (approx 28-112mm equivalent), 1080p HD video capture and a 3-inch LCD.  The ELPH 100 HS should be available in March at an initial retail price of $199.99.  Check availability on Amazon.com.

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