Casio Exilim EX-ZS10 and EX-ZS5

by on January 6, 2011

in Casio

The Casio EX-ZS10 and EX-ZS5 are a pair of compact cameras for the budget-oriented shooter.  Both cameras feature a 14.1MP sensor and a 5x optical zoom lens.  The EX-ZS10 adds 720p HD video capture.

The EX-ZS10 should be available in March 2011 at an initial retail price of $119.99. Check availability on Amazon.com.

The EX-ZS5 should be available in March 2011 at an initial retail price of $99.99.  Check availability on Amazon.com.

More details in the press release below.

Casio Press Release

LAS VEGAS, NV, January 5, 2011 ― Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today announced the stylish and compact EX-ZS10 and EX-ZS5, two new models which join the company’s growing EXILIM® family of digital cameras. Competitively priced at $119.99 and $99.99 respectively, the new EX-ZS10 and EX-ZS5 offer a number of high-performance features which are typically not found in entry-level compact digital cameras, including 14.1 megapixel resolution and 26mm wide-angle lenses with generous 5x optical zooms. What’s more is that with the EX-ZS10, users can record their memories in high definition as the camera offers 720p HD video. The EX-ZS5 features VGA video recording at a resolution of 640×480.

“Because of their price points, consumers don’t expect much from entry-level compact cameras,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “It’s an unfortunate mindset that Casio is looking to break with the new EX-ZS10 and EX ZS5. With their 14.1 megapixel sensors, high-performance lenses and array of shooting modes, the EX ZS10 and EX-ZS5 will deliver tremendous value to consumers and an overall digital imaging experience that’s far from entry-level.”

Simple Operation

The EX-ZS10 and EX-ZS5 offer a variety of shooting modes for consumers which they can leverage to help capture stunning images with ease. Included with each is Casio’s BEST SHOT technology, which puts 23 scene modes at the user’s fingertips, each of which are designed to help users capture a wide range of subjects in just about any environment to produce the best images possible. Users will also benefit from helpful images and descriptions which accompany each mode and give a detailed explanation of when to use them and what each will provide in regard to results.

In addition, the EX-ZS10 and EX-ZS5 feature large 2.7-inch LCD screens as well as USB charging, which gives users the ability to recharge the battery in camera while connected to a computer or using the supplied AC adapter.

The EX-ZS10 will be available in black, silver, red, pink and blue, and will ship in March 2011 for $119.99. The EX-ZS5 will be available in black, silver, orange and pink, and will ship in March 2011 for $99.99.

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