Photos as Web Content: Eyetracking Study

Image Credit: Jakob Nielsen Eyetracking

Image Credit: Jakob Nielsen Eyetracking

Jakob Nielsen’s recent eyetracking study examines the effectiveness of different types of photos on websites.

The main conclusion to be drawn from the study is that photos inserted into websites for filler are essentially ignored, while photos that provide relevant information can be very engaging to viewers.

Nielsen’s commentary on this eyetracking study primarily addresses the website developer crowd; however, it also serves as a reminder that making your photography relevant is important.  When approaching a job, are you considering the end use and whether your images are created to be relevant and informative alongside other content?

Here’s the link: Jakob Nielsen Web Content Eyetracking Study



  1. says

    Very interesting and insightful for webdesigner/photographer. There is a webshot of one of Yale university page, where it is a generic student photo and it attracts 0 attention.

    generic / filler photos that doesn’t convey information and act as decorative element alone doesn’t work.