Canon’s head of the Image Communication Products division, Masaya Maeda, recently confirmed in an interview with Reuters that it is aiming to compete directly with Sony, Panasonic and Olympus in the mirrorless camera market.
When pushed on the issue, Canon would not confirm or deny that it was planning on a mirrorless interchangeable lens design. Instead, Maeda said that the key to competition in this market was size, regardless of whether a mirror is in place.
“It’s not a question of whether or not you have a mirror. There is a consumer need for good-quality cameras to be made smaller. We will meet this need.” – Masaya Maeda
I’ll agree with that statement to an extent. I would prefer a mirror in a camera like the Olympus E-PL1 to have an optical viewfinder option when I want.
However, I believe that effective live view is very important to the success of these smaller cameras. So, regardless of what it decides to do with the mirror, I think Canon needs to bring its A-game to the live view and video autofocus table (patent applications suggest that it’s working on just that) – else, Sony and Panasonic are going to have a solid leg up on Canon’s smaller camera – mirror or not.
Could we see this new, smaller design at Photokina 2010?
Canon DSLRs like the Rebels are already pretty small. How much smaller can Canon go with a DSLR design? Seems to me that Pentax is pushing the boundaries of compactness in a DSLR with the K-x. What do you think?