Rogue FlashBenders – Flexible Light Modifiers for Speedlights

ExpoImaging has announced a new line of flash modifiers, dubbed Rogue FlashBenders.  The new FlashBenders are designed to work with speedlights and can be shaped and positioned to help get the light from your hot shoe flashes headed in the direction you want it to go.

There are currently 3 models available – a large reflector, a small reflector, and a bounce card/flag, which retail for $39.95, $34.95 and 29.95, respectively.  You can get more details about the Rogue FlashBenders on ExpoImaging’s website.

Official press release follows.

Rogue FlashBenders Press Release

WATSONVILLE, Calif., June 7, 2010—ExpoImaging, Inc., which markets, designs, manufactures and distributes innovative camera accessories to the photographic market, today announced the release of Rogue FlashBenders, the first of several tools in a newly created Rogue Photographic Design line of light modification products.  Rogue FlashBenders comprise a new system of positionable modifiers for shoe mount flash that offer precision lighting control for small strobe enthusiasts.

The flexible, shapeable Rogue FlashBenders were created to enable photographers to direct light exactly where it’s needed or to shield it from where it’s not.  The patent-pending design incorporates positionable rods that molds the reflectors to a given shape and holds them firmly in place.  Manufactured from the highest quality materials, these versatile, portable and rugged light modifiers can be attached and shaped in seconds, then removed and folded flat to fit into any gear bag just as quickly.

“Whether you’re a professional or amateur photographer, shooting in-studio or on-location, lighting with strobes involves controlling and shaping the light to get the image you want,” said Erik Sowder, CEO of ExpoImaging, Inc.  “We believe Rogue FlashBenders represent a leap forward in terms of versatility, control and convenience for anyone shooting with shoe mount flash.”

FlashBenders install quickly with an easy belt attachment and are designed to work with all makes and models of shoe mount flash, thereby reducing both the need for model-specific purchases and total amount of gear carried.

Currently, Rogue FlashBenders are available in three models:

The Bounce Card/Flag can be used either as a reflector to bounce light onto a subject or as a flag to shield it away.  The Bounce Card/Flag contains one (1) positionable rod to mold the product and hold it in place; the Bounce Card weighs approximately 3 oz. (85g) and measures approximately 5” x 9” (127mm x 228mm).

The Small Reflector can be used as a reflector, flag or as a snoot to produce a narrow circle of light.  The Small Reflector includes two (2) positional rods, weighs approximately 3 oz. (85g) and measures approximately 10” x 7” (254mm x 178mm).

The Large Reflector can be used as a reflector, flag or as a snoot.  The Large Reflector offers twice the reflective surface area of the Small Reflector, includes three (3) positional rods, weighs approximately 6 oz. (170g) and measures approximately 10” x 11” (254mm x 280mm).

Pricing and Availability

Rouge FlashBenders are available now individually or as a complete set through ExpoImaging’s distribution partners worldwide or online at  The Bounce Card/Flag is priced at $29.95; the Small Reflector at $34.95 and the Large Reflector at $39.95.  The 3-piece set is available for $104.85.



  1. forkboy1965 says

    I sent the link for this page to my friend who works at my local camera store. Guess what store now carries these things?

    And guess what store won’t give me one for free or a break on the price for having told them about it?!