Pentax Optio H90, E90 and I-10 Reviews and Resources

Pentax Optio I-10

Pentax has announced three new point and shoot cameras in its Optio series, the H90, E90 and I-10.

The Pentax Optio I-10 is a 12.1MP point and shoot camera with a body styled after traditional Pentax SLRs.  The Optio I-90 features a 5x optical zoom lens (28-140mm equivalent), 2.7-inch LCD in 16:9 aspect ratio, Pentax’s Shake Reduction technology and the ability to capture images with a wireless remote.  The Optio I-90 should be available in February 2010 at an initial retail price of $299.95.  Check availability on

Pentax Optio I-10 Reviews

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Pentax Optio H90

The Optio H90 is a stylish 12.1MP camera, featuring a 5x optical zoom (28-140mm equivalen), 2.7-inch LCD, 720p HD video capture and a number of shooting modes.  The Optio H90 should be available in February 2010 at an initial retail price of $179.95.  Check availability on

Pentax Optio H90 Reviews


Pentax Optio E90

Finally, the Optio E90 is a budget-friendly camera featuring a 10MP sensor, 3x optical zoom and 2.7-inch rear LCD.  The E90 should be available in February 2010 at an initial retail price of $99.95. Check availability on

Additional details on these new Pentax Optio cameras can be found in the press release below.

Pentax Press Release

GOLDEN, CO.  (January 25, 2010)…PENTAX Imaging Company announced three new digital cameras with designs so unique that not one can be labeled as “just another silver digital camera.”

Most unique is the slim and stylish PENTAX Optio I-10 with a design inspired by the classic look of  film SLR cameras.  This head-turning first model in the new Optio I line features a flash unit and speaker in the upper mid-section of the SLR-shaped body while the camera’s front panel is embellished with high quality leatherette texture and the classic PENTAX logo placed front and center. The Optio I-10 features a wide angle, 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel  high resolution CCD sensor, a 2.7 inch widescreen LCD, and HD video capture at 720p and 30 FPS.  For optimal image capture, the camera features a mechanical sensor shift Shake Reduction system and improved Pixel Track Shake Reduction technology for blur-free images as well as Smile Capture, Blink Detection and improved Face Detection that spots up to 32 faces including dogs and cats.  The Optio I-10 is remote control compatible (sold separately) and will ship in February 2010 in a choice of Classic Black and Pearl White for $299.95 USD.

PENTAX also announced the Optio H90 digital camera with a clean, contemporary design that is as in style in a museum of modern art as at a concert or sporting event.  Developed with the concept of “functional beauty” in mind, the fashionable and affordable Optio H90 offers a full assortment of features to capture a variety of subjects and scenes.  This first model in the new Optio H line features a wide angle 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel high resolution CCD sensor,  and widescreen HD video capture at 720p and 30 FPS.  Improved Pixel Track Shake Reduction technology captures blur-free images and the Face Detection, Smile Capture, and Blink Detection functions help users create better portraits.  The Optio H90 will ship in February 2010 in a choice of Orange-Silver, Matte Black and Ceramic White for $179.95.

Both the PENTAX Optio I-10 and Optio H90 offer Eye-Fi connectivity capability for use with Eye-Fi wireless memory cards.
The latest model in the easy-to-operate, affordable Optio E series is the PENTAX Optio E90.  Priced at just $99.95 USD, the Optio E90 features a 10 megapixel CCD, a 3X wide angle zoom (32mm-96mm equivalent) and a large 2.7 inch LCD housed in a luxurious rubber coated body for a sure grip.

Take advantage of the Optio E90’s travel-friendly design with AA battery compatibility. Auto Picture mode selects the best shooting settings for the scene, and a high 6400 ISO that freezes subject movement in Digital SR (Shake Reduction) mode.  The Optio E90 features an intelligent ergonomic design with a sure grip and an easy menu that makes the E series a popular choice.  Available in Black and Wine Red, the Optio E90 will ship in February 2010.



  1. Marie J. says

    The I-10 has something very promising about its design. If it had a small format sensor, a real viewfinder meant for focusing instead of the flash, K-bayonet for manual lenses, shutterspeed dial and aperture priority.. then i would line up to pay 4000eur for it, without even thinking twise. Well i guess i wont buy a new DSLR for some years yet and keep on using my old Chinons except for pictures shot for my agency with my Canon. But thats just me (and some others i guess..). Well that I-10 shure looks promising though, i guess some designer have got it, but not the technicians yet. Well i can wait and pile my money, though i was close to order a M9, but then i remebered that i have never really liked rangefinders.