New Lexar Products at CES 2010


Lexar announced a number of new additions to its product lineup at CES 2010.

Lexar added a 32GB capacity to its 300x Professional series of CF cards.  Additionally, 16GB and 32GB capacities have been added to the 233x CF Pro series.

Lexar’s biggest buzzing product was a new Echo drive series, which are small USB drives that can be set to back up specific files or folders.  During a product demo, I saw the utility of how these drives can help photographers working in the field.  These drives can be used to automate the backup portion of your workflow, which helps speed things up when you’re out in the field.

Lexar Echo ZE

As you can see from the above shot of the Echo ZE, Lexar has managed to fit 32GB into a tiny form factor.  The Lexar Echo SE drive is bigger, more like a normal-sized USB stick; however, according to Lexar, it is much faster.

More details about the Lexar Echo drives in the press release below.

Lexar CES 2010 Press Release

Fremont, CA, January 6, 2010 – Lexar Media, a leading global provider of memory products for digital media, announced today the launch of its flash-based, backup drives, Lexar® Echo SE and Lexar Echo ZE. Designed to protect valuable data on netbook and notebook computers, Echo SE and ZE backup drives provide users with portable, easy-to-use file backup solutions for their mobile lifestyles. For additional information about the Lexar Echo SE and ZE backup drives, visit

High-performance Echo SE is an ultra-portable drive that easily plugs into a computer’s USB port to perform automatic backup and transfer of files, at read speeds up to 28MB/s and write speeds up to 10MB/s. Echo ZE, with its low-profile 20.1 by 15.1 millimeter size and plug-and-stay design, is an always-ready drive providing a convenient means to automatically back up essential files – anytime, anywhere. Both drives are interoperable between Windows® XP, Windows VistaTM, and Windows 7, as well as Mac OS® X operating systems, allowing data to be seamlessly accessible whether using a PC or Mac computers.

“More than one out of three participants in the recent Parks Associates survey, ‘Mobile Convergence,’ expressed interest in a flash-based drive with automatic backup software for their netbook or notebook, and Echo SE and ZE answer that demand,” explained Aaron Lee, senior product marketing manager, Lexar Media. “Unlike traditional backup solutions which require external hard drives and cables, the Echo line is designed for users on the go. Whether it’s backing up college papers in a lecture hall or sales presentations on the road, the Echo SE and ZE drives provide secure, high-capacity options to meet the needs of today’s netbook and notebook user.”

The drives include versatile, built-in Echo backup software developed by Dmailer for Lexar. Key features include targeted file backup, which stores only specified files and reduces wasted disk space, and file versioning, which backs up a history of files and allows the retrieval of previous versions. Additionally, the software offers optional AES 128-bit encryption, enabling protection in the event of drive loss.

The Echo SE backup drive is available in capacities of 16GB, 32GB, and 64GB, and the Echo ZE backup drive, one of the smallest USB drives in the world, is available in capacities of 8GB, 16GB, and 32GB. The Lexar Echo SE and ZE backup drives will begin shipping to leading resellers in the United States in February, and are available for pre-order on The products will also be available in select European markets in 2010.

For additional product warranty information, visit

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