Zenfolio Debuts New Photography Presentation and Sales Solution

Zenfolio has introduced a new photography presentation and sales solution, which allows photographers to create portfolio sites and exercise control over their sites design using Zenfolio’s Theme Designer.  Zenfolio has also improved the search engine optimization of users’ pages.

These improvements are part of a site-wide upgrade that comes to all users with no hike in price across the board.

You can read more about the improvements in the press release below.

Zenfolio Press Release

Menlo Park, CA – January 6, 2010 – Zenfolio Inc. (www.zenfolio.com), the premier provider of online photography presentation and sales solutions, today debuted the next generation of its offering and solidified its place as the singular destination for photographers seeking the most complete service to affordably and professionally manage all aspects of their photography business. With the new release, Zenfolio users can create portfolio sites, take full control over the visual design using the Zenfolio Theme Designer, and increase online exposure with enhanced search engine optimization (SEO) positioning of all user web pages. At no additional cost, these improvements are available to all Zenfolio photographers including Basic, Unlimited and Premium users.

“Since moving over to Zenfolio my print sales have increased and my clients rave about how easy the process is,” said professional photographer Kirsty Edwards, who realized a sharp increase in online photo sales after becoming a Zenfolio user in 2008. “The interface and quality of my images for my clients to view is phenomenal. The navigation is incredibly easy and the ability to create my own pricing, fulfill my own orders, and collect payment via PayPal make Zenfolio the most complete service out there. Every new feature that has been announced has made Zenfolio better than ever, and with the new update Zenfolio will be at the top of the hosting chain, not to mention kicking other hosting companies to the curb.”

The next generation of Zenfolio is a well-designed, complete, and consolidated solution that -quite simply – fulfills all of the online presenting and selling needs of photographers  Built in direct response to customer feedback, the new features let photographers create a portfolio Home page that includes a customizable slideshow and logo branding; producing a stylish and polished entry into their site. Additional improvements include a site menu structure that carries throughout all pages to ensure a consistent and uniformly branded browsing experience. Site menus can include links to any gallery, collection or group, as well as built-in About, Contact, and Search pages. Site menu items can also link to external sites such as blogs, as well as to uploaded PDF documents with customer testimonials and price lists. An elegant portfolio entry combined with uniformly branded site navigation gives photographers unprecedented flexibility in professionally hosting their entire online presence under one roof.

In addition to the elegant portfolio layouts, the new release introduces the Zenfolio Theme Designer, a groundbreaking new tool used to design and customize pages with a highly intuitive and polished interface. The Theme Designer enables photographers to have full control of the graphical elements on their pages along with a professional color model-base which suggests colors that are esthetically designed to work together for a more attractive presentation. With the Zenfolio Theme Designer, the complicated task of editing CSS code has been replaced with a brilliantly simple point and click tool. Buttons, menu styles, thumbnails and image treatments are all available for customization to a discerning visual designer. As an added bonus, the new Themes can be exported and imported, making it easy for photographers to share designs within the Zenfolio community.

Also included in the new release are SEO enhancements to all Zenfolio pages. Photographers gain control of their search positioning with access to webmaster tools from the top search engines, including Google, bing, and Yahoo! Additionally, site maps are being added throughout users’ sites to further help search crawlers discover and index publicly viewable content. These enhancements further ensure that photos are visible in search engines for potential buyers and viewers.

“The next generation of Zenfolio is a well-designed, complete, and consolidated solution that -quite simply – fulfills all of the online presenting and selling needs of photographers,” said Alex Peyzner, CEO of Zenfolio.

Visit www.zenfolio.com now to take a tour, learn more about its new offerings, and sign up for a free trial today.

About Zenfolio

Founded in 2004, Zenfolio, Inc. provides the ultimate photo hosting service in function and style, giving professional photographers and enthusiasts the opportunity to turn their passion into a profitable business. With Zenfolio’s unique organizational tools and customizable designs, users can store, display and market their images in a professional, secure and attractive online environment. Zenfolio’s affordable subscription plans offer a unique and highly-acclaimed photo viewing experience, a powerful photo management and security interface with unlimited storage, and a flexible, state-of-the-art e-commerce platform integrated with a growing number of global fulfillment partners. For more information, visit www.zenfolio.com.



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