Red always stirs the pot when news of something new from the company comes along.

We will announce the new Scarlet and Epic programs on Thursday Nov. 13th.

I want to say that no one has any idea how incredible this announcement will be. Call this hype… please. I am quite sure that the announcement will be called a “scam”. Should be a lot of fun to hear the reactions. I can’t wait.

[via REDUser forum]

Still yet, this does not appear to be the “DSLR Killer” that Red has previously alluded to:

We believe, and are developing for late 2009, a replacement for DSLRs. Currently, we call it a DSMC (Digital Still & Motion Camera).

While (insert code name) is not a replacement for Epic or Scarlet, it is strategically targeted at the DSLR space. As Nikon and Canon release their 720P and 1080P, respectively, DSLRs with video capture… RED has a more advanced view of the future. We look forward to rapidly pushing the “big guys” along in feature sets and capabilities.

[via REDUser forum]

I remain skeptical of whether Red can produce a viable alternative to cameras like the Canon 5D Mark II.  Perhaps the new Scarlet and Epic announcements will give us a hint of what is to come in their DSLR killer and whether the price will be prohibitive for all but the commercial pro market.