Sony Announces Pro Photographer Program

Sony has jumped on the bandwagon of offering something a little more special to pros, although we don’t know exactly what this is just yet.  As you may be aware, Nikon and Canon are already on this wagon with NPS and CPS, respectively. (Canon’s relaunching its program afresh in 2009.)  Stay tuned for updates on Sony’s pro photographer program as they develop.

Press Release:

NEW YORK (PhotoPlus Expo #1018), Oct. 23, 2008 – Sony today unveiled its professional photographer program at the PhotoPlus Expo tradeshow.

Based on synergies between their unique styles of photography and Sony’s line of α (alpha) cameras, Sony hand-selected five professional photographers to be included in its first-ever professional photographe program. These pro-photographers—Andy Katz, David McLain, Christina Mittermeier, Brian Smith and Matthew Jordan Smith—have recently been using the alpha (model DSLR-A900) camera and an assorment of lenses.

By following their unique visions, each of the photographers created the images in a gallery that is on display today at the PhotoPlus Expo in New York City’s Jacob Javits Convention Center.

Visit Sony’s news and information site ( to find out more about the professional photography program, digital photo frames and SnapLab™ products unveiled at PhotoPlus.



  1. says

    This is good news. for Sony. It makes them a real professional DSLR option, not just consumer electronics. I think this a great step for Sony