Nikon DSLRs Get 2nd Consecutive JD Power Award

The market share gaps are shrinking between Canon, Nikon and Sony.  Nikon has made the right moves over the past couple years in their DSLR lineup as is evident in the JD Power and Associates customer satisfaction award two years running now.


MELVILLE, N.Y. (Oct. 14, 2008) – For the second consecutive year, Nikon D Series Cameras rank “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest “J.D. Power and Associates 2008 Digital Camera Usage and Satisfaction Study.” On a 1,000-point scale, Nikon’s D Series digital SLR cameras scored 823 index points, making them among the highest-ranked products in the D-SLR camera category. The Nikon D Series, which ranked in a tie this year, performed particularly well with consumers in the areas of performance, ease of operation, and appearance and styling.

“This study represents the collective voice of consumers who are reporting on personal experience with their digital SLR camera in the real world, and not in a lab. To receive this honor in both 2007 and 2008 reinforces Nikon’s commitment to creating cameras that deliver superior image quality, ease-of-use and unmatched performance,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “It is Nikon’s goal to provide the best photographic experience, whether the consumer is a seasoned professional photographer, passionate enthusiast or first-time D-SLR user. As the only camera manufacturer to receive this prestigious ranking in the D-SLR category two years in a row, we are reminded of our dedication to deliver cameras that exceed our customers’ expectations.”

Nikon’s popular D series digital SLR cameras include such models as the D40x, D60 and the recently introduced D90, which is the worlds first D-SLR with HD Movie recording capabilities. Professional photographers and enthusiasts have come to rely on models such as D3, D300, the recently introduced D700 digital SLR cameras due to their unparalleled image quality and dependability. Nikon digital SLR cameras are engineered for use with nearly 60 world-renowned NIKKOR lenses and a host of other Nikon system accessories including Nikon Speedlight flashes and Nikon Capture NX 2 image editing software.

The “J.D. Power and Associates 2008 Digital Camera Usage and Satisfaction Study” is based on the collective input of more than 8,000 consumers who purchased a digital camera between April 2007 and March 2008.